The Art of... Social Media

Creating captivating content & engaging new audiences 

16 Mar 2019
10:30am - 4:15pm
Mortimer House
37-41 Mortimer Street
W1T 3JGH London



Digitisation and social media has fundamentally changed how we communicate, how we consume, and how we engage - its impact on shaping culture and decision making is significant. The aim of this masterclass is to outline the opportunities within social media across the creative and cultural industries, providing inspiring examples alongside a tool kit to plan, create and distribute engaging creative content across social media platforms.


What I will learn:

The ways that social media is being effectively and innovatively integrated across the creative industries; an understanding of how to shape your own social media strategy and campaigns; inspiring insights into creating content; a journey into the role that social can play in the creative and commercial journey.


Who should attend:

The Masterclass is suitable for all levels and all disciplines, however it would be particularly useful for participants who want to become more strategic in their planning and creation of content and are currently less familiar with these processes and options.

The Masterclass has been created with the whole spectrum of the creative industries in mind; from art to fashion, interiors, cultural experiences, graphic design, architecture, photography and beyond.

Spaces are limited for this Masterclass Series.



Nadira Amrani is a British Algerian director and photographer signed to London based production company Blink. Her work focuses on celebrating unrepresented communities – she is also the founder of collective and digital platform POC worldwide. Amrani’s recent short film Fly premiered at the BFI film festival. Amrani has curated screenings for the ICA, V&A, Tate Modern and the BFI.

Hannah Ray is a social strategist and visual storyteller. A journalist by training, Ray specialises in helping people and companies connect to community through storytelling on social platforms. She currently works for Condé Nast International, overseeing social editorial strategy for 24 Vogues at Vogue International, having previously worked at Instagram where she was the company's first international hire, launching six international editorial Instagram accounts and Instagram Stories.

A journalist by training, she has more than ten years’ experience working in the news and tech industry as reporter, producer, community manager, editor, creative lead and social media strategist. She is a writer, editor, thinker and trainer working in the media and art industry.

Alice Skinner, Illustrator & Visual Artist



Hannah Ray, Storyteller & Social Strategist


Curating Social Media As An Alternative Art Experience

45 minute presentation with Q&A

Embracing the new curator; rethinking social media as a space in which art can exist, and exploring the opportunities of today’s portable window into your work.


A Social State of Mind: Creating Captivating Content & Engaging New Audiences 

45 minute presentation with Q&A

From creative ideas to relevant – and sometimes untested - platforms, explore innovative ways of developing and distributing captivating content that reaches new audiences.


All Content Is Not Created Equal 

45 minute presentation with Q&A

How can content be imagined and created with the aim of being ‘more’? More inspiring; more accessible; more inclusive; more defining...

Nadira Amrani, Director & Photographer




Social Media Strategies: Creating an Engagement Project to Reach New Communities

1 hour interactive workshop including breakouts, takeaways + skills-based learnings.

Whether it’s boosting brand awareness, education or revenue, explore the steps to creating and executing a social campaign on Instagram that will reach and inspire new audiences and meet your goals.

Hannah Ray, Storyteller & Social Strategist


New Platforms, New Voices, New Opportunities 

45 minute presentation with Q&A

Be inspired by a pioneering social media journey; pushing the boundaries of opportunity across new platforms.

Alice Skinner, Illustrator & Visual Artist




Our 2019 Creative Visionaries series will focus on Pushing the Boundaries of Creative Identities.

  1. THE ART OF... CREATIVE DIRECTION - 23 February 2019
  2. THE ART OF... SOCIAL MEDIA - 16 March 2019
  3. THE ART OF... STORYTELLING - 13 April 2019
  4. THE ART OF... EXTENDING REALITY - 11 May 2019
  5. Across the whole series of masterclasses, you will learn to:
  • Develop a creative vision, process and brand that navigates editorial and commercial demands
  • Explore new mediums to work with and expand your access to new tools and technologies – from social media to video and virtual reality
  • Gain multidisciplinary skills - curating an aesthetic, storytelling, branding and more - to build a creative identity that works across multiple consumer platforms
  • Create content and immersive experiences to shape and reflect your identity across both physical and digital spaces

Masterclasses can be booked individually or if you want to attend all upcoming masterclasses please select the 'Series Pass'.



We offer a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to The application deadline is 1 March 2019 and successful applicants will be notified by 5 March 2019.



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Host Venue


To find out more about our host venue, Mortimer House please click here


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