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The Art of... Social Media

Plan, create and distribute powerful creative content across social media platforms

16 Mar 2019
10:30am - 4:15pm
Mortimer House
37-41 Mortimer Street
W1T 3JH London

The Art of... Social Media

How's your social media game? With new platforms fundamentally changing how we communicate and consume, the potential that social media holds for arts and culture - and the visual opportunities created by platforms such as Instagram and Pinterest - is unparalleled in terms of reaching audiences. Whether starting your social media strategy or aiming to widen your skills and take it up a notch, join us for this one-day masterclass to benefit from hands-on insights and attention-grabbing examples alongside a take-away tool kit to plan, create and distribute powerful creative content across social media platforms. 

What I will learn: 

How to effectively and innovatively harness social media within the creative industries; an understanding of how to shape your own social media strategy and campaigns; inspiring insights into creating content; a journey into the role that social platforms can play in the creative and commercial journey. 

How will I learn:  

Through a mixture of presentations, Q&A and interactive workshops with relevant, inspiring industry professionals.  

Who should attend: 

If you want to learn about how social media platforms have and can be used to engage audiences, how to plan a social media campaign, how to rethink social media as a space for art, and develop your own unique, inspiring approach to social media, this masterclass is for you. The Masterclass has been created with the whole spectrum of the creative industries in mind; from art to fashion, interiors, cultural experiences, graphic design, architecture, photography and beyond. 

Spaces are limited for this Masterclass Series.

 

Speakers:

Nadira Amrani is a British Algerian director and photographer signed to London based production company Blink.

Her work focuses on celebrating unrepresented communities – she is also the founder of collective and digital platform POC worldwide. Amrani’s recent short film Fly premiered at the BFI film festival. Amrani has curated screenings for the ICA, V&A, Tate Modern and the BFI.

Annie Andoh is Social Media Manager for the V&A. Annie has worked in an array of marketing and advertising agencies, running social media campaigns for: Rolls-Royce, Sony Music, IBM, British Heart Foundation and Pernod Ricard to name a few. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content – propelling the museum to connect with audiences in new ways.

Elise Madoe is a digital & creative communications strategist. Her background in economics but fascination for people lead her to a variety of strategic brand & marketing roles across fashion, luxury (Lacoste, Lancôme), sustainability (she lead the growth strategy at renewable energy supplier Bulb) and advertising agencies Saatchi & Saatchi and Dentsu Aegis Network.

Hannah Ray is a social strategist and visual storyteller. A journalist by training, Ray specialises in helping people and companies connect to community through storytelling on social platforms. She currently works for Condé Nast International, overseeing social editorial strategy for 24 Vogues at Vogue International, having previously worked at Instagram where she was the company's first international hire, launching six international editorial Instagram accounts and Instagram Stories.

A journalist by training, she has more than ten years’ experience working in the news and tech industry as reporter, producer, community manager, editor, creative lead and social media strategist. She is a writer, editor, thinker and trainer working in the media and art industry.

Alice Skinner is an illustrator, activist and visual artist from London. She is a co-founder of the Pink Protest, a community of activists committed to engaging in action and supporting each other. Alice creates hand drawn, satirical illustrations that aim to bring about political change. Her first book ‘The Revolution Handbook’ is an interactive journal that was published by Hachette. She was selected for the Con Artist illustration residency program in New York City in 2017. 

 

SCHEDULE

11:00
Introduction

Hannah Ray, Head of Social Strategy & Storytelling, Vogue International and Community Consultant

 

11:15
Curating Social Media As An Alternative Art Experience

45 minute presentation with Q&A

Embracing the new curator; rethinking social media as a space in which art can exist, and exploring the opportunities of today’s portable window into your work.

Annie Andoh, Social Media Manager, V&A 

 

12:00
A Social State of Mind: Creating Captivating Content & Engaging Audiences 

45 minute presentation with Q&A

Explore how to develop and distribute creative, captivating visual content that reaches and engages audiences.

Elise Madoe, Senior Creative Strategist, 360i

 

12:45
All Content Is Not Created Equal  

45 minute presentation with Q&A

How can content be imagined and created with the aim of being ‘more’? More inspiring; more accessible; more inclusive; more defining... 

Nadira Amrani, Director & Photographer

 

1:30
Lunch

 

2:30

Social Media Strategies: Creating an Engagement Project to Reach New Communities 

1 hour interactive workshop including breakouts, takeaways + skills-based learnings.

Whether it’s boosting brand awareness, education or revenue, explore the steps to creating and executing a social campaign on Instagram that will reach and inspire new audiences and meet your goals.

Hannah Ray, Head of Social Strategy & Storytelling, Vogue International and Community Consultant

 

3:30

New Platforms, New Voices, New Opportunities 

45 minute presentation with Q&A

Be inspired by a pioneering social media journey; pushing the boundaries of opportunity across new platforms.

Alice Skinner, Illustrator & Visual Artist

 


 

MASTERCLASSES

Our 2019 Creative Visionaries series will focus on Pushing the Boundaries of Creative Identities.

  1. THE ART OF... CREATIVE DIRECTION - 23 February 2019
  2. THE ART OF... SOCIAL MEDIA - 16 March 2019
  3. THE ART OF... STORYTELLING - 13 April 2019
  4. THE ART OF... EXTENDING REALITY - 11 May 2019

Across the whole series of masterclasses, you will learn to:

  • Develop a creative vision, process and brand that navigates editorial and commercial demands
  • Explore new mediums to work with and expand your access to new tools and technologies – from social media to video and virtual reality
  • Gain multidisciplinary skills - curating an aesthetic, storytelling, branding and more - to build a creative identity that works across multiple consumer platforms
  • Create content and immersive experiences to shape and reflect your identity across both physical and digital spaces

Masterclasses can be booked individually or if you want to attend all upcoming masterclasses please select the 'Series Pass'.

 

BURSARIES

We offer a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to academy@frieze.com. The application deadline is 1 March 2019 and successful applicants will be notified by 5 March 2019.

 


 

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Host Venue

 

To find out more about our host venue, Mortimer House please click here