Guide to Independent Publishing

How to launch your own publication and succeed as an independent publisher

17 Feb 2018
11:00am - 5:00pm
The London EDITION (Room: Studio 2)
10 Berners Street
London, W1T 3NP
United Kingdom

This course is the second of a series of three on Creative Visionaries. This an essential full-day course for anyone seeking advice on bringing their print vision to life or wishing to expand their existing business by hearing from industry experts. These experienced publishers will cover everything from design and presentation, how to seek financial investment, business proposals, pricing, printing and distribution.

This practical course will equip attendees with knowledge of what skills are required and what obstacles to avoid, while providing an overview of the synergies that exist between running independent magazines and art book publishing.

Subjects will include:

  • How to increase your publication's shelf life
  • When to expect a return on your investment
  • How to grow your readership and your business 
  • Top tips from editors, publishers and distributors


Bertie Brandes and Charlotte Roberts are founders and editors of London-based Mushpit magazine. Mushpit was founded in 2011 as an alternative to mainstream women's magazines - now on its tenth issue, it has become renowned for its unique satirical wit and anarchic approach to the atypical glossy format.

Jenny Dyson is a creative director, writer, and illustrator and the Founder of Pencil, a creative agency specialising in storytelling and couture content that grew out of RUBBISH INK, the publishing company she set up in 2006 after working for a decade at Teen Vogue where she was the European editor for five years and previously Elle and Vogue Magazines. She independently published RUBBISH, the cult fashion meets art and fun magazine, which has appeared in the last decade in different formats including hardback annuals, an oversized zine, a limited edition calendar, and as the original and official newspaper for London Fashion Week for two seasons. Her agency has published pop up newspapers and zines for fashion, beauty, luxury and travel brands. Alongside her ongoing client projects, she is launching RUBBISH RADIO and is publishing a fanzine this coming autumn. 

Bryony Lloyd is the Managing Director of Antenne Books. Established in London in 2010, Antenne Books distributes publications on art, photography, design, illustration, theory, writing, fashion and culture. is both an online shop and living archive of the Antenne Books distribution catalogue, which features a wide selection of artist publications, photobooks, magazines, rare and out-of-print publications, monographs and more. Titles are available from leading photobook publishers such as Little Brown Mushroom, Libraryman, Pierre von Kleist, Patrick Frey, Archive of Modern Conflict, Bookshop M, Getsuyosha, Eyesencia and Osiris. Also available are titles from major artist book publishers Printed Matter, Primary Information and Karma and magazines from The Gourmand, Riposte, Wrap, Inventory, Noble Rot, Brownbook, Kaleidoscope and The Happy Reader.

Aron Mörel is the founder of Mörel Books. Established in 2009, Mörel Books specialises in limited edition Art books. Working with established as well as emerging artists is an important aspect of Mörel's output publishing, they have worked with Boris Mikhailov, Thomas Ruff, Corinne Day as well as Marie Angeletti, Alix Marie and Lucas Blalock.

Rebecca Morrill is Commissioning Editor for art titles at Phaidon. Press working on upcoming titles including Flying Too Close to the Sun: Classical Myth in Modern and Contemporary Art (May 2018); Reading Art – Art for Book Lovers (June 2018) and Destination Art: 500 Modern & Contemporary Artworks (October 2018). Her recent projects have included Vitamin C: Clay and Ceramic in Contemporary Art (2017); Co-Art: Artists on Creative Collaboration (2017); Vitamin P3: New Perspectives in Painting (2016), Ellsworth Kelly (2015) and Body of Art (2015) She previously worked in the North East as Head of Collector Development for the Contemporary Art Society and in London as Exhibition Curator at Serpentine Gallery.

Liv Siddall is a writer, editor and content producer who works across print, digital and radio. Formerly the Editor of Rough Trade Magazine and host of Rough Trade Radio, and also Online Editor and Features Editor at It’s Nice That, Siddall is now a freelance writer and a contributing editor of Riposte. She has written for countless independent publications and digital magazines.

Anna Starling joined frieze in 2000 and has been Publisher of the magazine since 2006. The magazine is one of the leading international titles for contemporary art and has increasingly strong multichannel approach across print and digital. The company has also recently started an internal creative solutions hub, Zapote Productions.

Steven Watson is the director of Stack, the subscription service for independent magazines. He hosts the weekly Stack magazines podcast, in which he speaks to independent magazine makers about the challenges and opportunities they encounter, and he has taught masterclasses on independent publishing for organisations including the Guardian and The Design Museum.

Tickets include lunch and coffee breaks, with a chance to engage in discussions with each of the speakers.

Creative Visionaries Series
27 January - Social Media for Art & Fashion - sold out
17 February - Guide to Independent Publishing
10 March - The Art of Creative Direction

Frieze Academy offers a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to The application deadline is 3 February 2018 and successful applicants will be notified by 10 February.

Image: Courtesy of Stack



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