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Masterclass: The Art of... Immersive Experiences

Exploring the opportunities of mixed reality

11 May 2019
10:30am - 4:15am
Mortimer House
37-41 Mortimer Street
W1T 3JH London

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Incredible advances in technology have meant that immersive experiences are becoming an enthralling, engaging reality across the Arts. As virtual reality, augmented reality and mixed reality start to cross into the mainstream, the opportunities it holds continue to expand as artists and institutions experiment, excite and push the boundaries.

If you’re looking to work with emerging technologies and create immersive experiences within the creative and cultural industries, and to understand how it can be used to truly transform the Arts, join us for first-hand insights, breakthrough inspiration, industry case studies, and interactive Q&A.

What I will learn:
An understanding of the technologies that comprise XR; how XR can be - and is being - used within the Arts; inspirational insights into the individuals and artists driving this forward and pushing the boundaries of reality; and, essentially, a springboard for transforming experiences within your work. 

How will I learn: 
Through a mixture of presentations and Q&A with inspiring industry professionals. 

Who should attend: 
The workshop is suitable for all levels and all disciplines, however it would be particularly useful for participants who want to explore the potential of AR, VR and MR/XR. The focus of the content will be inspirational, insightful and will provide case study learnings and takeaway ideas for future XR implementation. 

We work with a cross-industry approach as we believe it is important to look beyond your discipline to inspire and support your creative growth. 

Spaces are limited for this Masterclass Series.

SPEAKERS

Sarah Ellis is an award-winning producer currently working as Director of Digital Development for the Royal Shakespeare Company to explore new artistic initiatives and partnerships. In 2017, she became a fellow of the University of Worcester for her work in artsand technology. In 2016 she was awarded The Hospital Club and Creatives Industries awardfor cross industry collaboration for her work on The Tempest in collaboration with Intel and inassociation with The Imaginarium Studios. In partnership with Google’s Creative Lab, she recently produced Midsummer Night’s Dreaming which won two Lovie Awards for Innovation and Experimentation. As a theatre and spoken word producer, she has worked with the Old Vic Tunnels, Battersea Arts Centre, Birmingham REP, Contact, Freeword, Improbable, Southbank Centre, Soho Theatre, and Shunt. She has been Head of Creative Programmes at the Albany Theatre and Programme Manager for Apples & Snakes

Patrick Morgan is an artist and Creative Immersive Technologist. He recently developed and directed ‘Pigment Channel’ a VR experience at the V&A in connection with the Rodin sculpture rooms investigating the future of machine learning and AI collaborative interplay in fashion and art.   Working in the field of art and design for over 20 years with brands from The English National Ballet, Wallpaper*, RCA, Tom Ford, YSL, LVMH, Christian Dior, Fendi, Schiaparelli, The London Olympics including weekly and monthly pieces for The Financial Times, The Guardian, The New Yorker and The Observer.   Patrick co-founded Betalab a series of knowledge transfer experiences for The Arts Council introducing creatives to 360 immersive content creation and Kings College informatic labs, also working with Elephant West/Griffin Labs push the boundaries of immersive artistic experiences and raising awareness for inclusivity and new modes of thinking in the arts.

Deepa Mann-Kler, Artist & Visiting Professor In Immersive Futures Ulster University  

Ben Carlin, Co-Founder, Megaverse 


SCHEDULE

11:00
Introduction

Patrick Morgan, Creative Immersive Technologist, V&A

11:15 
Immersive Experiences & The Arts: The Forefront of Innovation?
45 minute presentation / Q&A

Exploring the use of immersive experiences within the arts sphere: can you cross the line into immersive tech, what can you hope to achieve by using it, and where do the boundaries lie?

Patrick Morgan, Creative Immersive Technologist, V&A

12:00 
Crossing the Line: A New Reality 
45 minute presentation

Explore the journey of a renowned artist venturing into the brave new world of VR. 

12:45 
Transformative Experiences & New Creative Territories 
45 minute presentation / Q&A

How can virtual reality transform experiences? Will creativity transform technology? Can immersive experiences make us ‘feel’ more

Sarah Ellis, Director of Digital Experiences, Royal Shakespeare Company

1:30 Lunch

2:30
Broken Boundaries: Emerging Technologies for Art & Beyond
45 minute presentation / Q&A

Groundbreaking approaches: are immersive technologies allowing us to touch the surface of a new reality?

Deepa Mann-Kler, Artist & Visiting Professor In Immersive Futures Ulster University

3:15
From The Ground Up: Preparing for an Immersive Future
1hr presentation + interactive Q&A

Mapping out how and where to begin to integrate mixed reality into your future strategy for delivering immersive experiences, from taking those first steps to understanding and leading an holistic approach. 

Ben Carlin, Co-Founder, Megaverse


MASTERCLASSES

Our 2019 Creative Visionaries series will focus on Pushing the Boundaries of Creative Identities.

  1. THE ART OF... CREATIVE DIRECTION - 23 February 2019
  2. THE ART OF... SOCIAL MEDIA - 16 March 2019
  3. THE ART OF... STORYTELLING - 13 April 2019
  4. THE ART OF... IMMERSIVE EXPERIENCES - 11 May 2019

Across the whole series of masterclasses, you will learn to:

  • Develop a creative vision, process and brand that navigates editorial and commercial demands
  • Explore new mediums to work with and expand your access to new tools and technologies – from social media to video and virtual reality
  • Gain multidisciplinary skills - curating an aesthetic, storytelling, branding and more - to build a creative identity that works across multiple consumer platforms
  • Create content and immersive experiences to shape and reflect your identity across both physical and digital spaces

Masterclasses can be booked individually or if you want to attend all upcoming masterclasses please select the 'Series Pass'.

BURSARIES

We offer a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to academy@frieze.com. The application deadline is 26 April 2019 and successful applicants will be notified by 3 May 2019.


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Host Venue

 

To find out more about our host venue, Mortimer House please click here

Image: Jeremy Couillard, The Out of Body Experience, 2015, virtual-reality simulation. Courtesy the artist

 
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