Social Media for Art and Fashion

Learn to run engaging social media campaigns and grow your following

13 Oct 2018
11:00am - 4:00pm
71 Blandford Street
London, W1U 8AB
United Kingdom

Frieze Academy presents an essential full-day course for anyone wishing to update or build a social media presence in the cultural arena of art and fashion. This course will guide you through the tools and techniques to establish your voice and engage with a diverse audience. With a wealth of practical tips on using social media effectively in the creative industries, speakers will include experts from organisations including the Design Museum, experienced arts and fashion digital media specialists, as well as artists Quentin Jones and Unskilled Worker - who bridge both the art and fashion worlds. 

Subjects will include:

  • How to run a successful social media campaign in art and fashion 
  • Case studies that will look at strategies, planning and execution - with a range of budgets
  • How to programme a social media calendar over several months
  • How to maintain momentum and engagement, a strong voice, key messages and calls to action
  • Top tips on: pitfalls, what to aim for, key stepping stones for solid audience growth, innovative techniques and how to consistently deliver captivating content


Josephine Chanter is Director of Audiences at the Design Museum. Having successfully launched the #newdesignmuseum integrated communications opening campaign in its new building in 2016, she has established the museum as one of the most significant cultural voices on Twitter; commissioned an award-winning app and the museum’s multi award-winning website. Her recent campaigns have been #alaia2018 and #hopetonope as well #fontsunday which she has run since 2011.

Jo Craven is head of Programming at Frieze Academy and will introduce the day, host the panel discussions and interview Quentin Jones. Her past roles include Arts and Lifestyle Director at Porter magazine, Features Editor at British Vogue. Her remit has always been to generate cultural content for a global audience in events, print and digital as well as social media.

Cody Eastmond is a Senior Director at The Communications Store with 13 years’ experience on strategy for retail, marketing, content creation and primarily social media. His focus has been on developing innovative storytelling and social media programs. He has worked with Converse, The Conran Shop, CIROC Vodka, Ralph Lauren, Net-A-Porter and Versace alongside content development projects with publishers including Conde Nast and Refinery29.

Quentin Jones is a director, illustrator and photographer whose films and images have appeared in magazines such as I-D and Vogue. She has worked with brands such as Chanel and Louis Vuitton amongst others. Her technique uses photomontage, paintwork and video.

Laura Preece is Head of Editorial at Sutton PR and has extensive experience of creating editorial strategies to promote the art world’s biggest names. Before Sutton, she worked at Christie’s, producing content to support activities across 32 offices worldwide. She has commissioned films, and has coordinated live coverage of events including the Venice Biennale, and has written for galleries including Lisson and Alan Cristea. 

Unskilled Worker is the moniker of Helen Downie, the London-based, self-taught artist who rapidly rose to prominence via her hugely successful Instagram account over the last 4 years. Discovered by fashion photographer Nick Knight her work was commissioned to run alongside the V&A’s McQueen show. In 2015, Gucci commissioned portraits from her, and she is now a much-collected artist.

We offer a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to The application deadline is 13th September 2018 and successful applicants will be notified by 17th September.

To find out more about our host venue Carousel, please click here


Official global partner

LIFEWTR global lead partner


LIFEWTR proudly supports Frieze Academy.
More than water. LIFEWTR is a platform for emerging artists.
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