How to use powerful social media tools to engage with audiences
Endlessly innovating, social media is one of the most effective promotional tools in the creative industries. Join experts from the worlds of art, fashion and film as they offer practical tips on how to use various social media channels in the most effective way.
Navi Lamba (BBC3), Flo Perry (BuzzFeed), Danielle Radojcin (multimedia fashion journalist and former editor at ASOS), Nathalie Rigg (Rika magazine and formerly Another Digital) and Jesse Ringham (Sutton and formerly Tate), will share their experience of using different social media tools and channels, presenting case studies and practical advice. There will be plenty of time for audience questions.
This is an ideal seminar for anyone who is using social media to promote and grow their organisation, or their personal brand. Ticket includes morning and afternoon refreshments.
Subjects will include:
Navi Lamba joined BBC Three as social media manager in November of 2016. Before joining the BBC, Navi worked for VICE Media as a senior social producer for VICE, VICE News and Motherboard. She holds a degree in Political Science from the University of Toronto with a focus on race relations and equity studies.
Flo Perry is a Senior Editor for BuzzFeed UK, and a freelance illustrator. Perry will talk about the ways in which a media outlet utilises social media to propagate its content and how she uses it for her own projects.
Danielle Radojcin is a multimedia fashion journalist and podcast producer who has worked for ASOS, Vogue, The Sunday Times Style and Matches Fashion, among other brands. She spent the past six years as editor at ASOS, where she oversaw the production of their digital content. She launched and produced the ASOS podcasts, My Big Idea and These Four Walls. She has appeared on live discussion panels for Hunger magazine, ShowStudio, ASOS and London Fashion Week. In 2016 she hosted a series of podcast interviews with the British Fashion Council at London Fashion Week, in which she interviewed Vogue editor Alexandra Shulman, The Gentlewoman editor Penny Martin and Emma Elwick-Bates of US Vogue. She is the co-founder and co-host of Violet Sessions, a podcast for women about culture, work and lifestyle.
Natalie Rigg is an editor, arts and style writer and creative consultant, who most recently spent two years as Digital Editor of AnOther Magazine, part of the independent publishing group, Dazed Media. She is also the editor-at-large at bi-annual print magazine RIKA and a digital content consultant for several luxury fashion and lifestyle brands. She writes for The New York Times, The Guardian, AnOther Magazine, Riposte and Wallpaper.
Jesse Ringham has over 12 years’ experience of strategic marketing from both the commercial and arts sector with a leading focus on digital. Jesse has devised and implemented multiple digital, marketing and social engagement strategies for brands ranging from Marks & Spencer to Tate. Jesse has recently joined Sutton as their Digital Director, a global cultural agency based in London that works with cultural institutions around the world.
Frieze offers a limited number of complimentary bursary places on this course for the unwaged, students, pensioners, artists or anyone else who feels they cannot afford the fee. If you would like to apply, please send a paragraph explaining why you believe you qualify and why this specific course is of interest to you to firstname.lastname@example.org. The application deadline is 4 September and successful applicants will be notifed by 15 September.
To find out more about our host venue The Curtain, please click here.
Image: Courtesy of Rei Kawakubo, ‘Power of Witches Webchat’, SHOWstudio.com, 28 May 2004