Workshop: How to... Build a Social Strategy in Arts & Culture

Learn how to stay relevant on social media, find your visual voice, and keep audiences engaged

12 Jul 2019
10:30am - 4:15pm
Carousel Marylebone
71 Blandford Street
London, W1U 8AB
United Kingdom

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VIEW FULL SCHEDULE (PDF)  

What I will learn?  

  • How to create a mission and goal on social media, from cultural storytelling to sharing art with the world
  • How to create and deliver your organisation’s social strategy, on a limited budget – and explore which platforms and formats to use - with a specific focus on the explosion of video
  • How to stay relevant on social media, find your visual voice, and keep audiences engaged  

How will I learn?

Through a mixture of formats:

  • Presentation
  • Q&A
  • Group scenario
  • Case study

Who should attend?

  • If you want to develop a dynamic approach towards engaging audiences across the Arts on social media – with a particular focus on delving into video - from creating a strategy across platforms to building your visual voice and juggling engagement and conversion, this Workshop is for you.    
  • The Workshop has been created with the whole spectrum of the creative industries in mind; from art to fashion, interiors, cultural experiences, graphic design, architecture, photography and beyond.    

Confirmed speakers:     

Alexander Aplerku, Community Editor, The Face Magazine 
Ed Fornieles, Artist 
Chris Michaels, Director of Digital, Communications & Technology, The National Gallery 
Ahmad Swaid, Head of Social, Dazed Media 
Trish Thomas, Head of Digital Engagement, Southbank Centre

Spaces are limited for this Workshop.    

SCHEDULE    

11:00: Introduction  
(Host) Ahmad Swaid, Head of Social, Dazed Media    

11:15: Building A Social (Video) Strategy: Influencing Audiences Through Public Storytelling  
Chris Michaels, Director of Digital, Communications & Technology, The National Gallery    

12:15: Digital Incarnation: Building A New Community  
Alexander Aplerku, Community Editor, The Face Magazine    

1:15: Lunch    

2:15: How Has Social Media Revolutionised The Art World?  
Ed Fornieles, Artist

3:15: Building your Visual Voice  
Trish Thomas, Head of Digital Engagement, Southbank Centre

4:15: Close of Day 


     

BURSARIES

We offer a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to academy@frieze.com. The application deadline is 28 June 2019 and successful applicants will be notified by 5 July 2019.      

 


 Host venue:

Carousel's creative hub is home to an ever-changing line-up of guest chef collaborations, workshops, exhibitions and experiences.

 

Sign-up to our Publishing e-list at frieze.com/sign-up to receive notifications about Frieze Academy events and more.  

  

Image: A visitor pokes her op-art smartphone into the window of Yayoi Kusama’s Infinity Mirrored Room-Love Forever (2017). Courtesy and photograph: Bill O'Leary/The Washington Post via Getty Images  

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