Frieze collaborates with Tate Britain, National Gallery, RCA, Sketch Gallery, Studio Wayne McGregor and ICA on the 2017 marketing campaign

From contemporary concepts to Renaissance painting, we have worked with important cultural institutions to create the campaigns for Frieze London and Frieze Masters 2017. Showcasing striking design and beautiful floors around London, photography is by Luke Hayes with Art Direction by Amy Preston.

Frieze London


Floor, Sketch Gallery, by Martin Creed, Work No. 1347. Photography: Luke Hayes


Floor, Tate Britain, designed by Caruso St John. Photography: Luke Hayes


Floor, Royal College of Art, designed by Christopher Tipping, 1987. Photography: Luke Hayes


Floor, Institute of Contemporary Art, London, designed by Jennie Moncur. Photography: Luke Hayes



Floor at Studio Wayne McGregor, by Anni Albers, We Not I and Wayne McGregor with kind permission from The Josef and Anni Albers Foundation, Camino Real. Photography: We Not I


Frieze Masters


Lorenzo Monaco, Adoring Saints - Left Main Tier Panel (detail), 1407-9, The National Gallery, London 


After Hugo van der Goes, The Death of the Virgin (detail), probably after 1500, The National Gallery, London. 


Master of Liesborn, The Presentation in the Temple (detail), probably 1470-80, The National Gallery, London


Master of Cappenberg Jan Baegert, The Coronation of the Virgin (detail) about 1520, The National Gallery, London