Gucci and Frieze present film number two in the Second Summer of Love series, focusing on the history of acid house
In the 30 years since acid house exploded into the UK’s consciousness, its myth as a sui generis phenomenon, dominated by a small vanguard of London-centric tastemakers, has become entrenched. With ‘Everybody In the Place’ artist Jeremy Deller turns this received wisdom on its head, situating rave and acid house at the very centre of the seismic social changes upending 1980s Britain.
Rare and unseen archive materials trace a lineage from protest movements to abandoned warehouse raves, the white heat of industry bleeding into the chaotic release of the dancefloor. We join an A Level class as they discover these stories for the first time, viewing these familiar narratives from the perspective of a generation for whom it’s already ancient history.
We see how rave culture owes as much to the Battle of Orgreave as it does to the gay clubs of Chicago or the discovery of ecstasy: not merely a cultural gesture, but the fulcrum for a generational shift in British identity, linking industrial histories and radical action to the wider expanses of a post-industrial century.
For more images, go to Gucci.com
Everybody in The Place will be previewed at the Gucci Wooster cinema space in New York from 6 to 12 July, with four special screenings per day:
Monday-Saturday: 1pm, 2pm, 5pm, 6pm
Sunday: 1pm, 2pm, 3pm, 4pm
For more, head to Gucci.com