Chicago’s Museum of Contemporary Art is giving out discounted tickets for those who believe they are negatively affected by the gender pay gap.
The museum is lowering the price of admission in an effort to address gender disparity in the US workplace in which the average woman worker makes 81 cents for every dollar earned by a man. The gap reportedly widens further for women of colour.
As of 24 February, the new pricing tier will mean that museum visitors can opt to pay USD$12, which is 81% of the full price of USD$15. The reduced ticket price will last for the duration of ‘Laurie Simmons: Big Camera/Little Camera,’ a retrospective of the feminist photographer’s work which is on view until 5 May.
The aim of the initiative is to raise awareness and ‘expose inequality across the lines of gender, sexuality, and race’ according to MCA Director Madeleine Grynsztejn. The new policy was announced by curator Naomi Beckwith during the preview of Simmons’s exhibition.
According to The American Association of University Women, ‘American women lose out on a staggering $500 billion each year because of the gender pay gap.’