How to Collect Art with Pernilla Holmes

From new media to emerging art scenes and photography, a new course offering guidance on starting or growing your art collection

23 Jan 2017
18 Apr 2017
7:00pm - 9:00pm
The Connaught and Claridge's
Mayfair
W1K London

Have you ever thought about collecting art but not sure where to begin? In this new series hosted by art advisor and curator Pernilla Holmes, some of the world’s most authoritative art advisors will provide impartial professional advice on current artists to watch, and give personal recommendations on where and how to buy art – helping young collectors to navigate the ever-expanding art world, establish their own collecting pattern and cultivate their taste. 

With drinks included, events will take place in the private spaces of The Connaught and Claridge's hotels from 7-9pm, and can be booked individually for £150, or as a Full Course for the price of £800 (save £100, plus get a complimentary subscription to frieze magazine).

Scroll down for bookings or click here.

Full Course: six evenings, including a free subscription to frieze magazine.

  • Emerging Art Scenes with Arianne Piper - 23 Jan, The Connaught
  • Contemporary Masters with Alexandra Mollof - 6 Feb, The Connaught
  • 60s/70s Comeback Artists with Amelie von Wedel - 27 Feb, The Connaught
  • Collecting New Media - 13 Mar, Claridge's
  • Photography in Contemporary Art with Matthew Stephenson & Claire Grafik - 27 Mar, Claridge's
  • Young Artists with Abigail Goodman - 18 Apr, Claridge's

Detailed Programme

Week 1: Emerging Art Scenes with Arianne Piper – 23 Jan
The art world has never been more global, with much of today's most urgent art coming out of China, the Middle East, India, Pakistan, etc. This talk will focus on how to collect from 'emerging markets' - offering practical pointers as well as socio-political context and artists to watch.

Week 2: Contemporary Masters with Alexandra Mollof – 6 Feb
The evening will highlight a selection of today’s art stars – evaluating their career paths and the evolution of different stages in their practice. It will also cover the practical and sometimes tricky details of purchasing works both on the primary and secondary markets.

Week 3: 60s/70s Comeback Artists with Amelie von Wedel – 27 Feb
Great art transcends time, and yet certain movements can fall out of favour or be forgotten, and then regain in appreciation as generations pass. Over the past five years or so, the art world has witnessed a strong revival of largely overlooked artists working in the 60s and 70s: from German Zero artists to Eastern European Avant-garde, Korean Dansaekwha, and African-American experimental abstract painting. This talk will examine the art-historical context of these movements and the wealth of ground-breaking ideas that have emerged in that period, alongside the recent developments in their markets and renown.  

Week 4: Collecting New Media – 13 Mar
The evening will focus on how to collect video, installation and performance art. Speaker to be confirmed soon.

Week 5: Photography in Contemporary Art with Matthew Stephenson & Claire Grafik of The Photographer’s Gallery – 27 Mar
Ever since its invention in the early 19th century, photography has beguiled viewers but as technology, ease, availability to all has evolved, so have artists’ use of the medium. This talk will examine contemporary artists who use photography in their practice– offering an overview of key movements and delving into the practice of select artists. The speakers will also look closely at practical concerns of collecting photography, from conservation issues to understating editions, reprints and more.

Week 6: Young Artists with Abigail Goodman – 18 Apr
Unproven and exciting – picking out the talented emerging artists is among the most exciting ways to buy art. At a relatively low price point you can genuinely support young artists from an early stage. The session will provide guidance on evaluating emerging artists, what to look out for and how to cut through all the hype, with speakers sharing examples of some of the most interesting young artists to watch now, both in London and abroad.

About Pernilla Holmes 
Pernilla has worked with a range of blue-chip contemporary galleries, written for leading arts magazines, advised important private collections and curated numerous critically acclaimed exhibitions. A veteran contributor to the Financial Times magazine How To Spend It, Pernilla has a knack for spotting trends ahead of the curve. Pernilla joined Wedel Art Advisory as Director in 2010, and has since co-curated London’s The Arts Club’s collection and exhibition programme, amongst other projects.

Make a booking