How to Collect Art with Pernilla Holmes

From young artists to contemporary masters and new media, a new course offering guidance on starting or growing your art collection

13 Mar 2017
18 Apr 2017
7:00pm - 9:00pm
The Connaught and Claridge's
Mayfair
W1K London

Have you ever thought about collecting art but not sure where to begin? In this new series hosted by curator Pernilla Holmes, some of the world’s most authoritative art advisors will provide advice on current artists to watch, and give personal recommendations on where and how to buy art – helping collectors to navigate the ever-expanding art world and establish their own collecting pattern. 

Tickets include complimentary drinks and entry to Frieze London 2017.

Detailed Programme

13 Mar - Collecting New Media with Louise O'Kelly and Eugenio Re Rebaudengo
The evening will focus on how to collect video, installation and performance art with speakers Louise O’Kelly and Eugenio Re Rebaudengo.
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27 Mar - Photography in Contemporary Art with Matthew Stephenson & Clare Grafik
Ever since its invention in the early 19th century, photography has beguiled viewers but as technology, ease, availability to all has evolved, so have artists’ use of the medium. This talk will examine contemporary artists who use photography in their practice– offering an overview of key movements and delving into the practice of select artists. The speakers will also look closely at practical concerns of collecting photography, from conservation issues to understating editions, reprints and more.
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18 Apr - Young Artists with Abigail Goodman
Unproven and exciting – picking out the talented emerging artists is among the most exciting ways to buy art. At a relatively low price point you can genuinely support young artists from an early stage. The session will provide guidance on evaluating emerging artists, what to look out for and how to cut through all the hype, with speakers sharing examples of some of the most interesting young artists to watch now, both in London and abroad.
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About Pernilla Holmes 
Pernilla has worked with a range of blue-chip contemporary galleries, written for leading arts magazines, advised important private collections and curated numerous critically acclaimed exhibitions. A veteran contributor to the Financial Times magazine How To Spend It, Pernilla has a knack for spotting trends ahead of the curve. Pernilla joined Wedel Art Advisory as Director in 2010, and has since co-curated London’s The Arts Club’s collection and exhibition programme, amongst other projects.