Advertisement
Projects

Cayetano Ferrer

Psychical Apparatus Neon (P5)

Cayetano Ferrer, End Credits on Hollywood, 2012, billboard on Hollywood Boulevard, installation view from Made in L.A. 2012, organized by the Hammer Museum and LAXART. Photo: C.F.

Cayetano Ferrer, End Credits on Hollywood, 2012, billboard on Hollywood Boulevard, installation view from Made in L.A. 2012, organized by the Hammer Museum and LAXART. Photo: C.F.

Working with visual communication, systems of architecture, and signage, Cayetano Ferrer created a site-specific animated neon, amplifying the uncanny verisimilitude of this compressed city-within-a-city while addressing commercial semiotics in relation to psychological constructs. Composed from a limited set of pre-existing designs from local prop shops, the piece playfully reimagines a diagram originally drafted by Sigmund Freud of his so-called psychical apparatus. Scaled for the movie camera and slightly unreal in style and content when viewed in person, the prop neon draws from the same mimetic vocabulary as the backlot itself, creating the conditions to consider the dream-work of this culture industry through its unmediated materials.

Cayetano Ferrer (b. 1981, Honolulu, HI) lives and works in Los Angeles. Recent solo exhibitions include Demaster, Southard Reid London (2018); Tropos, Faena Art Center, Buenos Aires, Argentina (2017); Interventions, Santa Barbara Museum of Art, Santa Barbara, CA (2015). His work has been included in group exhibitions at the Henie Onstad Kunstsenter Oslo, ICA Philadelphia, USA (2017); Hessel Museum of Art, Bard, NY (2015); the Swiss Institute, NY (2014), and Made in L.A., Hammer Museum, Los Angeles (2012). Ferrer studied at the Art Institute of Chicago, USA (BFA) and the University of Southern California (MFA). He was awarded a 2015 Art & Technology Lab grant from Los Angeles County Museum of Art and in 2013 was an Artadia Awardee for visual art. His work is in the collection of Los Angeles County Museum of Art.

Commissioned by Frieze Projects. Presented with Commonwealth & Council, Los Angeles