Conversations on Patronage

Conversations on Patronage: Arles Los Angeles

With Maja Hoffmann, Frank Gehry and Hans Ulrich Obrist


The visionary founder of LUMA Foundation Maja Hoffmann will join celebrated architect Frank Gehry and Artistic Director of the Serpentine Galleries Hans Ulrich Obrist to discuss how art can bridge the worlds of ritual, environment, and community. Hoffmann created an intensely local outpost for her foundation in Arles, France with a radical design by Gehry that will impact the region’s cultural tourism for years to come.

Participants: Maja Hoffmann (President, Luma Foundation), Frank Gehry (Architect), Hans Ulrich Obrist (Artistic Director of the Serpentine Galleries)


Hans Ulrich Obrist (b. 1968, Zurich, Switzerland) is Artistic Director of the Serpentine Galleries, London. Prior to this, he was the Curator of the Musée d’Art Moderne de la Ville de Paris. Since his first show World Soup (The Kitchen Show) in 1991, he has curated more than 300 shows. Obrist’s recent publications include Mondialité, Somewhere Totally Else, Ways of Curating, The Age of Earthquakes with Douglas Coupland and Shumon Basar, and Lives of The Artists, Lives of The Architects.

Maja Hoffmann is a collector, art patron, documentary filmmaker, impresario, and entrepreneur. In 2004, Maja Hoffmann created the Luma Foundation in Switzerland to support the activities of innovative and independent artists and institutions working in the visual arts, photography, publishing, documentary films and multimedia. Considered as a production tool for the many initiatives initiated by Maja Hoffmann, the Luma Foundation produces, supports and funds bold artistic projects that seek to deepen understanding of issues related to the environment, human rights, education and to culture.

Raised in Toronto, Canada, Frank Gehry moved with his family to Los Angeles in 1947. Mr. Gehry received his Bachelor of Architecture degree from the University of Southern California in 1954, and he studied City Planning at the Harvard University Graduate School of Design. In subsequent years, Mr. Gehry has built an architectural career that has spanned over five decades and produced public and private buildings in America, Europe and Asia. His work has earned Mr. Gehry several of the most significant awards in the architectural field, including the Pritzker Prize. Notable projects include Guggenheim Museum in Bilbao, Spain; Walt Disney Concert Hall in Los Angeles, California; Eight Spruce Street Residential Tower located in New York City; Opus Hong Kong Residential; Foundation Louis Vuitton Museum in Paris, France; and the Dr. Chau Chak Wing Building for the University of Technology, in Sydney; Australia. Projects under construction include the LUMA / Parc des Ateliers in Arles, France; Philadelphia Museum of Art in Philadelphia, Pennsylvania; Facebook Campus in Menlo Park, California; the Dwight D. Eisenhower Memorial in Washington D.C.; La Maison LVMH – Arts, Talents, Patrimoine in Paris, France; the Battersea Power Station Development in London, England, and the Louis Vuitton Gallery in Seoul, South Korea.