For over ten years the grantLOVE project has partnered with different artists, non-profits and their communities to create limited-edition artworks based on artist Alexandra Grant's trademarked LOVE symbol. It is both a fundraising and a friendraising project, building partnerships and support between artists, non-profits, and community initiatives.
Through the sale of hoodies, prints, beach towels and other grantLOVE editions, we are able to make gifts of both artworks and direct donations to organizations. Alexandra’s stance is that love is an approach to self-acceptance, a right to be practiced as individuals see fit, and a responsibility to love those different than ourselves, interlacing and weaving together people and communities.
The grantLOVE pop-up shop at Frieze 2020 will benefit the arts education work of Heart of Los Angeles (HOLA) Visual Arts, directed by Nara Hernandez and based in the MacArthur Park neighborhood in Los Angeles, where Alexandra lives and works. Students who attend HOLA’s after-school art classes receive support and mentorship and 95-97% of participants graduate from high school. The Frieze grantLOVE pop-up will feature LOVE prints, jewelry, hoodies and original artworks co-created with HOLA artists to benefit the organization. In addition, the grantLOVE pop-up shop will hire an HOLA intern to share the business of art and host a cocktail party with HOLA supporters and open to Frieze visitors.