Matthew Darbyshire

The fair box office redesigned simulate a mobile phone concept store

Matthew Darbyshire redesigns the fair ticket tent to simulate the design of a popular mobile phone concept store. Fully functional as the box office, it also includes a number of the functionless devices often used by the creators of such concept stores and the subversion of what we consider classic store design concepts. The project examines how an audience - with varying levels of familiarity with commercial design - reacts to these displaced design conventions.

Matthew Darbyshire (b.1977) is a British artist based in London. Recent solo exhibitions include: ‘Elis’, Herald Street, London (2010); ‘Funhouse’, Hayward Gallery Project Space, London (2009) and ‘Blades House’, Gasworks, London (2008). Recent group exhibitions include: 'British Art Show 7' and ‘Newspeak’, Saatchi Gallery, London (both 2010); ‘Monument For Study’, Herald Street, London (2009) and ‘Altermodern’ 3rd Tate Triennial, Tate Britain, London (2009).