Frieze Los Angeles

February 14 – 16, 2020

Preview February 13

Sunset Tower Hotel

8358 Sunset Blvd
Los Angeles, 90069
United States
The Sunset Tower is a Hollywood landmark. Up to the 1950s it was as much a tourist attraction as the Hollywood sign itself.

Designed in 1929 by architect Leland A. Bryant, the Sunset Tower (as it was originally called) was a trendsetter from the moment it opened. Its dramatic setting on the Sunset Strip and elegant Art Deco styling, together with its proximity to famous restaurants and nightclubs of the 1930s & ’40s, contributed to its landmark status. West Hollywood has always catered to celebrities wishing to draw attention to their star power. The Sunset Tower embodied these aspirations, counting among its former residents Howard Hughes, John Wayne, Billie Burke, Marilyn Monroe, Errol Flynn, Elizabeth Taylor, Frank Sinatra, Paulette Goddard, Zasu Pitts, and even gangster Bugsy Siegel.

Sunset Tower Hotel is pleased to offer a 10% discount off Best Available Rates to guests of Frieze LA by calling and using code FRIEZE.

Latest Frieze Los Angeles

David Horvitz, December 2019

A New Art Commission at Frieze Los Angeles 2020

New curators will lead Frieze Projects, Film and Focus at the contemporary fair in February 2020

Curated by Rita Gonzalez, a new section at Frieze Los Angeles will showcase LA's emerging art scene

Read what the media, museum leaders, collectors and galleries had to say about the debut edition of Frieze Los Angeles