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Frieze Los Angeles

February 14 – 16, 2020

Preview February 13

The Standard Downtown LA

550 South Flower Street
90071 Los Angeles
Classic Mid-Century California, The Standard, Downtown LA revolutionizes the concept of the business hotel and helped revitalize downtown LA.

Classic Mid-Century California, The Standard, Downtown LA revolutionizes the concept of the business hotel and helped revitalize downtown LA.

Originally constructed as the headquarters of Superior Oil, The Standard, Downtown LA is Mid-Century California architecture par excellence. Smack-dab in the center of booming Downtown Los Angeles, the 207-room hotel features massive guest rooms, a rooftop pool and bar with stunning panoramic views of LA, an intimate rooftop garden bar, and a stellar 24-hour restaurant. There is also a quarry’s worth of marble on the façade and covering the lobby, which is, well, very impressive. 

The Standard offers Frieze guests Best Available Rates when booked by January 11, 2019 using the code FRIEZE

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