Frieze Los Angeles

February 14 – 16, 2020

Preview February 13

The Standard Hollywood

8300 Sunset Blvd.
West Hollywood, 90069
United States
A true original, The Standard, Hollywood is a retro classic located in the heart of West Hollywood on the legendary Sunset Strip.

A quintessential neighborhood destination, the hotel embraces its original vintage design and offbeat sensibility, a lively experience, the hotel abounds with creativity and spirited clientele. From the wavy mid-century modern façade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, expect unexpected touched at every turn. The laid-back public spaces include the beloved LA restaurant Croft Alley open 24/7, a top-secret nightclub Mmhmmm, the desert backdrop Cactus Lounge, a lobby with nightly DJs and the iconic pool deck with views of LA.

The Standard offers Frieze guests Best Available Rates using code FRIEZE

Latest Frieze Los Angeles

Fuel your visit at pop-ups by LA's best restaurants, including Roberta's, Sqirl, Umi and many more

Curated by Venus Lau, this year's program at Frieze Los Angeles features a series of films by Cao Fei, Wong Ping, Sophia Al-Maria and Victoria Sin and many more

A special screening on Saturday February 15, presented in collaboration with Regen Projects

ForYourArt presents a series of itineraries to explore Los Angeles during Frieze Week

See all the highlights of Frieze Los Angeles 2020 with the guidance of an expert

Tavares Strachen, Sometimes Lies Are Prettier, 2017/2020, Blue neon, transformers, 95 x 20 in. Courtesy of the artist.

16 artists including Tania Candiani, Barbara Kasten, Vincent Ramos, Gabriella Sanchez, and Gary Simmons present new commissions and landmark works in the iconic Paramount backlot

David Horvitz, December 2019

A New Art Commission at Frieze Los Angeles 2020

New curators will lead Frieze Projects, Film and Focus at the contemporary fair in February 2020

Curated by Rita Gonzalez, a new section at Frieze Los Angeles will showcase LA's emerging art scene

Read what the media, museum leaders, collectors and galleries had to say about the debut edition of Frieze Los Angeles