Frieze Los Angeles

February 2021

Los Angeles

The Standard Hollywood

8300 Sunset Blvd.
West Hollywood, 90069
United States
A true original, The Standard, Hollywood is a retro classic located in the heart of West Hollywood on the legendary Sunset Strip.

A quintessential neighborhood destination, the hotel embraces its original vintage design and offbeat sensibility, a lively experience, the hotel abounds with creativity and spirited clientele. From the wavy mid-century modern façade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, expect unexpected touched at every turn. The laid-back public spaces include the beloved LA restaurant Croft Alley open 24/7, a top-secret nightclub Mmhmmm, the desert backdrop Cactus Lounge, a lobby with nightly DJs and the iconic pool deck with views of LA.

The Standard offers Frieze guests Best Available Rates using code FRIEZE

Latest Frieze Los Angeles

Frieze Fairs - 09 Mar 2020

The artist talks about the his creative process at a special screening of his newest film Redoubt, at Frieze Los Angeles 2020

Sponsored Content - 05 Mar 2020

 Fashion, culture and creativity at Frieze Los Angeles 2020

Sponsored Content - 03 Mar 2020

A snapshot of Frieze Music in Los Angeles, realised in partnership with BMW in association with NeueHouse

A Q&A with Maya Emsden about Metro Art's public program and Barbara Kruger's installation at Union Station in LA 

Frieze Fairs - 24 Feb 2020

The artist and founder of Black Lives Matter talks about her collective performance for Frieze Projects Los Angeles

Sponsored Content - 24 Feb 2020

Figures from art and film came together for the first Deutsche Bank Frieze Los Angeles Film Award

Erin Christovale talks to Troy Carter about the new generation of black collectors

By Erin Christovale

Ahead of a major Frieze Week exhibition of work from Eileen Harris Norton's collection, we speak to the pionnering founder of Art + Practice

 ‘Aretha loved to record people. I can tell because I love to record people’

By Martine Syms

A visual memoir of LA, marking the photographer’s first retrospective at the Vincent Price Art Museum

Frieze Fairs - 17 Feb 2020

We talk to Maya Emsden about Barbara Kruger's public project at Union Station, co-presented by Frieze Los Angeles and Metro Art

Frieze Fairs - 16 Feb 2020

The artist talks about his installation for Frieze Projects Los Angeles, inspired by Star Trek, chance theory and rare native breed sheep