Frieze Masters

Regent's Park, London

5–8 October 2017


When is Frieze Masters 2016?
Coinciding with Frieze London, Frieze Masters will be open to the public from 5–8 October 2016. An invitation-only preview day will be held on Wednesday 4 October 2016.

How do I get a ticket for the fair?
Tickets for Frieze Masters can be purchased from July each year, online at using a credit or debit card.

What is the relationship between Frieze Masters and Frieze London?
Frieze Masters coincides with and is within walking distance of Frieze London in The Regent’s Park. Frieze London is one of the only fairs to focus only on contemporary art whilst Frieze Masters gives a unique view on the relationship between old and new art. Frieze Masters shows work made before the year 2000 whereas Frieze London presents work created mainly post-2000. Victoria Siddall is the Director of Frieze Masters and Frieze London, with artistic direction from Joanna Stella-Sawicka and Abby Bangser.

How many people attend the fair and who are they?
Each year, we have over 60,000 visitors to Frieze Masters and Frieze London combined. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.

Can I purchase a combined ticket for Frieze London and Frieze Masters?
There will be a combined ticket for Frieze London and Frieze Masters, which will be available from the fair’s ticket agent.

What makes Frieze Masters different from other art fairs?
Frieze Masters offers a unique contemporary perspective on historical art, from collectible objects to significant masterpieces. The fair takes place in an elegant, contemporary environment designed by Annabelle Selldorf, benefiting from natural light and avoiding the atmosphere of a trade show. World-leading independent curators advise on feature sections for 20th-century art and focussed presentations of historical art and objects. The relationship between historical art and contemporary practice is further explored through the acclaimed Frieze Masters Talks programme, which was curated in 2016 by Jennifer Higgie (frieze magazine) and Tim Marlow (Royal Academy, London). 

Who are the Frieze Masters architects?
Annabelle Selldorf is the designer for Frieze Masters. In 2012, she introduced a contemporary, elegant environment in which ancient and modern art can be shown side by side. Selldorf Architects has a reputation for the specific demands of art-related projects, having designed not only galleries and museums but also art foundations and collectors’ homes.

How are the galleries selected for the fair?
Around 500 galleries apply each year for the fair. Each year, the application form is posted on the website in December, the application deadline is in January and the selection is made in March. There is then an appeals procedure in late April. The selection is made by a Committee of gallerists who participate in the fair; the fair directors chair the meeting but do not vote.

Who is on the selection committee?
The Selection Committee for Frieze Masters is: Eleanor Acquavella, Jean-Luc Baroni, Sam Fogg, David Juda, Anthony Meier, Fabrizio Moretti and Iwan Wirth.

What are the different gallery sections of Frieze Masters?
There are three sections at Frieze Masters, the main gallery section, Collections and Spotlight.

What is the main section?
Exhibitors in the main section are commercial galleries of any age, representing an international programme of artists and presenting at least four exhibitions a year.

What is Spotlight?
Spotlight is a section dedicated to rare solo presentations by artists working in the 20th century. Revealing foundational moments in art through pioneering figures from across the world, Spotlight features positions beyond the Western tradition, surveys of under-recognized artists and rarely seen work by iconic figures of the avant-garde.

Who is the Spotlight advisor?
Toby Kamps (Curator of Modern and Contemporary Art at the Menil Collection, Houston) is the Spotlight advisor at Frieze Masters 2016. Previous curators include Clara M Kim (Daskalopoulos Senior Curator, International Art, Africa, Asia & Middle East, Tate Modern, London) and Adriano Pedrosa (Director, MASP, São Paulo).

What is Collections?
Following its acclaimed debut in 2015, the Collections section features a selection of galleries chosen by Sir Norman Rosenthal, who will work with each gallery to curate a focussed, thematic presentation of historical art and objects to a museum standard.

What is Frieze Masters Talks?
Frieze Masters includes a programme of talks, sponsored by Associate Sponsor Gucci, in which major artists and curators draw out relationships between contemporary and historical art. Taking place daily in the fair’s auditorium, Frieze Masters Talks is curated by Jennifer Higgie (frieze magazine) and Tim Marlow (Royal Academy, London). Access is included with a ticket to Frieze Masters.

What is the Sculpture Park?
The Frieze Sculpture Park is located in the beautiful surroundings of the English Gardens in The Regent’s Park. It is within a three-minute walk of both fair sites and exhibits works by both established and emerging artists represented by Frieze London and Frieze Masters galleries. Clare Lilley, Director of Programme at Yorkshire Sculpture Park, has selected the Sculpture Park works since 2012. Entry to the Sculpture Park is free to the public. From 2015, the Sculpture Park has remained open for three months, creating a major new free cultural attraction at the centre of London.

Does Frieze produce any publications to accompany the fair?
Frieze produces Frieze Masters Magazine, an annual publication that looks at historical art through a contemporary lens, reflecting the diverse range of work included in the fair. Frieze Masters Magazine opens with short articles on topical issues such as new museums, conservation and art at the intersection of art and film. The magazine is edited by Jennifer Higgie, co-editor of frieze magazine and the art direction is undertaken by Sonya Dyakova. The magazine also includes full details of all participating galleries in the fair. Published alongside Frieze Masters Magazine, Frieze Week is a feature-led publication introduced in 2015, that celebrates the richness of the fairs, as well as the simultaneous surge of cultural events that take place across the city.

How do I get to the fair?
Frieze Masters is located at the north-east corner of The Regent’s Park, near the London Zoo. The postcode is NW1 4HA. See the location here. Frieze London is approximately 15 minutes walk from Frieze Masters.

Addison Lee,T el: +44 (0)20 7387 8888

Dialacab (Black cabs), Tel: +44 (0)20 7253 5000

Mornington Cars, 2 Millbrook Place, NW1 2JA, Tel: +44 (0)20 7112 8326

Kwik Ride, 9 Delancey Passage, NW1 7NN, Tel: +44 (0)20 7380 0777

Download the Hailo app or the Uber app to your iPhone or iPad to order a cab: /

Public transport is very convenient for the fair and we recommend you use it where possible. However, if you drive to the fair, there are a limited number of Pay and Display parking spaces in the park. Alternatively, if you want to pre-book your parking, Frieze visitors can receive a 20% discount through JustPark with the code FRIEZE20. Their nearest spaces can be found here.

Frieze Masters is outside the central London congestion charging zone. For further information about the boundaries of the zone and how it may affect your journey, please visit or call 0845 900 1234.

Bus coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

If I cannot get to Gloucester Green is there any part of the fair that I can still enjoy?
Visit which offers podcasts and video recordings of all Frieze Masters Talks. Frieze Masters Magazine will be available from mid-September and can be ordered online. For updates on Frieze Masters 2017, follow @friezeartfair on Twitter and Instagram, become a fan on Facebook and sign up to the Frieze newsletter.

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