Changing Perspectives: Frieze Projects 2025

Frieze Projects will again be part of Frieze Los Angeles 2025, with a programme curated by Art Production Fund. Titled Inside Out, it will feature site-specific works by Lita Albuquerque, Jackie Amézquita, Claire Chambless, Joel Gaitan, Madeline Hollander, Greg Ito, Ozzie Juarez and Dominique Moody, in an exploration of perspective: how personal histories and experiences shape an understanding of Los Angeles, its culture and landscape.  

Highlights

Santa Monica local Lita Albuquerque, a pioneer of the land art and light & space movements of the 1970s will unveil a new commission featuring her signature ultramarine blue pigment, a trademark of her 50-year career.

Themes of migration and adaptation define Jackie Amézquita’s large-scale interactive painting sited on the community soccer pitches at Santa Monica Airport. Using traditional petates (woven mats), Amézquita has interpreted migration data graphs, and visitors will be able symbolically to walk on pathways within the piece.

Amézquita’s commission for Frieze Los Angeles is proudly supported by Maestro Dobel Tequila, the official tequila of Frieze’s North American fairs, reflecting the brand’s enduring passion for heritage and its commitment to supporting Latinx communities. 

Claire Chambless is bringing an interactive sculpture hunt to Frieze. The artist will hide golden eggs containing miniature sculptures across the fair in a challenge to traditional models of art acquisition, and as a playful fostering of communal exploration.

Inspired by his Nicaraguan and Miami heritage, Joel Gaitan will transform the fair’s central pathway with a welcoming façade inflected with a hybrid of vernacular architecture and personal memories, with a terracotta roof and plant-filled balcony as a space for reflection.

Artist and choreographer Madeline Hollander is not so earthbound. Her work at Frieze, Day Flight, offers ‘choreographed’ flights for individual fairgoers. Inspired by her childhood flying lessons, which influenced her approach to dance, the work features state-of-the-art light electric planes and be accompanied by an audio-visual installation on the ground with live feeds of the flights overhead.

Greg Ito’s large-scale inflatable sculpture A Time to Blossom, will be positioned at the fair’s entrance. A golden alarm clock crowned with vibrant orange blossoms, this time-based symbol serves as a radiant beacon of hope, inspiring growth, perseverance, and resilience.

Ozzie Juarez, a first-generation Mexican-American multidisciplinary artist and founder of Tlaloc Studios in South Central Los Angeles, will recreate murals, architecture and performances from his neighborhood, infused with the spirit of swap meets and tianguis (open-air markets). His project explores how cultural identity is often overlooked amid rapid urban change. 

Finally, LA-based artist Dominique Moody will restage her installation NOMAD, recently shown at the Hammer Museum. This mobile dwelling constructed from found objects and salvaged materials, functions as a live-in artist residency, a personal portrait of the artist and a nomadic vessel addressing themes of housing insecurity and displacement. The Frieze Los Angeles realisation of NOMAD will be presented in partnership with Destination Crenshaw.

Further Information

Frieze Los Angeles, 20 – 23 February 2025, Santa Monica Airport.

Frieze is proud to support the LA Arts Community Fire Fund, led by the J. Paul Getty Trust. In addition to Frieze’s contribution, 10% of the value of all newly purchased tickets is also being donated to the fund. 

BUY TICKETS

To keep up to date on all the latest news from Frieze, sign up to the newsletter at frieze.com, and follow @friezeofficial on Instagram and Frieze Official on Facebook. 

Frieze Los Angeles is supported by global lead partner Deutsche Bank, continuing its legacy of celebrating artistic excellence on an international scale.

^{Main image: Lita Albuquerque. Photo: Jim McHugh/HiTes}