A joint initiative between BMW and Frieze to bring together art, design and technology.
In 1962 the philosopher Umberto Eco wrote an essay called ‘The Open Work’. Informed by the writings and music of Franz Kafka and James Joyce, Karlheinz Stockhausen and Pierre Boulez, Eco argued that not all artworks had a definitive meaning. Rather, some artists might embrace the idea of ‘openness’, leaving certain elements of the artwork to chance, or to be completed by the audience. Meanings could be multiple, the conversation could always be open-ended.
Curated by Attilia Fattori Franchini and inspired by Eco’s idea, BMW Open Work annually invites an artist to develop an ambitious project. Drawing on dialogue with BMW designers, engineers and technological experts, artists will be able to consider current and future technologies as tools for innovation and artistic experimentation, creating artworks with the potential to unfold across a range of media and exhibiting platforms. The project premieres yearly at Frieze London unfolding across physical spaces such as the BMW Lounge, the Courtesy Car Service, as well as online.