Charles Jeffrey LOVERBOY is the fashion house founded by Glaswegian designer, illustrator, stylist and radical creative, Charles Jeffrey. Described by Sarah Mower of American Vogue as "the upholder of all that is human, creative and cheerful about British fashion” Jeffrey has steered the LOVERBOY label from fledgling, outsider brand-of-the-moment to a burgeoning business with a retail network of the most revered stores in the world.
LOVERBOY’s visual identity is steeped in Jeffrey’s autobiographical primary research. The collections are anchored by the Charles’ personal styling codes, as well as those of his friends and collaborators. The result is a potent clash of references both subcultural and traditional, Scottish and Pagan, interpreted through an illustrative, DIY approach to design.