Based in London, Rugoff has been Director of the Hayward Gallery since May 2006. Over the past 11 years, Rugoff has curated many acclaimed solo exhibitions by Jeremy Deller; George Condo; Tracey Emin, Ed Ruscha and Carsten Höller. During his tenure at the gallery, he has also curated numerous group exhibitions including: Psycho Buildings: Artists Take On Architecture (2006); The Painting of Modern Life (2007), and the recent off-site exhibition The Infinite Mix (2016). In 2012, he conceived and organised the project Wide Open School, 100 International Artists Reinvent School. In 2019, Rugoff was Artistic Director of La Biennale di Venezia 58th International Art Exhibition. Prior to his appointment at Southbank Centre, he was the Director of the CCA Wattis Institute for Contemporary Arts in San Francisco. Between 1985 and 2002 he wrote art and cultural criticism for numerous periodicals, publishing widely in art magazines as well as newspapers, including Artforum, Artpresse, FlashArt, Frieze, Parkett, Grand Street, The Financial Times, The Los Angeles Times, The Los Angeles Weekly and, published a collection of essays, Circus Americanus (1995), in which he explored the cultural phenomena of the American West.