World Premiere of BMW Open Work at Frieze London 2017

Olivia Erlanger to create a new multimedia artwork, for the inaugural BMW Open Work curated by Attilia Fattori Franchini

BMW and Frieze enhance their long-term partnership with a new artistic initiative to be premiered at Frieze London 2017. Curated by Attilia Fattori Franchini and emerging out of Frieze Sounds, BMW Open Work brings together art, design and technology in pioneering multi-platform formats, inspired by BMW technologies. The artist chosen to create the first BMW Open Work for Frieze London 2017 is Olivia Erlanger.

The Concept
Curated by Attilia Fattori Franchini, BMW Open Work annually invites an artist to develop a visionary project that creates an immersive experience for the viewer. Drawing inspiration from BMW design, engineering and technology, commissioned artists will consider current and future technologies as tools for innovation and artistic experimentation. Premiering annually at Frieze London, the artwork will have the potential to unfold across physical spaces, such as the fair’s BMW Lounge and Courtesy Car Service, as well as digital platforms.

The initiative’s title 'Open Work' is inspired by Umberto Eco’s literary essay 'Opera Aperta' (1962) which proposes the idea that artworks are constituted in part by the public or by chance, and are therefore open to a wide range of interpretations.

Franchini has selected international artist Olivia Erlanger for the inaugural BMW Open Work commission.

About the artist
American artist Olivia Erlanger (born 1990) is the first artist to be commissioned for BMW Open Work. Known for her sculptures, Erlanger’s work has been exhibited in a variety of solo and group shows. She recently coauthored Hate Suburbia with Luis Ortega Govela, the second edition of which is forthcoming in Fall 2018. Titled Body Electric, her concept for BMW Open Work proposes an immersive, sensory exploration of natural phenomena and their relation to humankind’s technological achievements.

‘As humans begin a mutative synthesis with our machines, Body Electric considers the changing relationship that we have to the environment, as our embodied experience of the “natural” becomes increasingly mediated and distorted by objects of our own design’, Erlanger said of her creative approach. She is now beginning to develop and produce her commission for BMW Open Work, which will be premiered at Frieze London in October 2017.

About the Partnership
Further information on BMW Open Work here

Most Read

Ahead of ARCOMadrid this week, a guide to the best institutional shows in the city
A report commissioned by the museum claims Raicovich ‘misled’ the board; she disputes the investigation’s claims
In further news: Jef Geys (1934–2018); and Hirshhorn postpones Krzysztof Wodiczko projection after Florida shooting
If the city’s pivot to contemporary art was first realized by landmark construction, then what comes after might not...
Ignoring its faux-dissident title, this year's edition at the New Museum displays a repertoire that is folky, angry,...
An insight into royal aesthetics's double nature: Charles I’s tastes and habits emerge as never before at London’s...
In other news: Artforum responds to #NotSurprised call for boycott of the magazine; Maria Balshaw apologizes for...
At transmediale in Berlin, contesting exclusionary language from the alt-right to offshore finance
From Shanghai to Dubai, a new history charts the frontiers where underground scenes battle big business for electronic...
Hauser & Wirth Somerset, Bruton, UK
Zihan Karim, Various Way of Departure, 2017, video still. Courtesy: Samdani Art Foundation
Can an alternative arts network, unmediated by the West's commercial capitals and burgeoning arts economies of China...
‘That moment, that smile’: collaborators of the filmmaker pay tribute to a force in California's film and music scenes...
In further news: We Are Not Surprised collective calls for boycott of Artforum, accuses it of 'empty politics'; Frida...
We Are Not Surprised group calls for the magazine to remove Knight Landesman as co-owner and withdraw move to dismiss...
Paul Thomas Anderson's latest film is both gorgeous and troubling in equal measure
With Zona Maco opening in the city today, a guide to the best exhibitions across the Mexican capital
The question at the heart of Manchester Art Gallery’s artwork removal: what are the risks when cultural programming...
In further news: Sonia Boyce explains removal of Manchester Art Gallery’s nude nymphs; Creative Scotland responds to...
Ahead of the India Art Fair running this weekend in the capital, a guide to the best shows to see around town
The gallery argues that the funding body is no longer supportive of institutions that maintain a principled refusal of...
The Dutch museum’s decision to remove a bust of its namesake is part of a wider reconsideration of colonial histories,...
At New York’s Metrograph, a diverse film programme addresses a ‘central problem’ of feminist filmmaking
Ronald Jones pays tribute to a rare critic, art historian, teacher and friend who coined the term Post-Minimalism
In further news: curators rally behind Laura Raicovich; Glasgow's Transmission Gallery responds to loss of Creative...
Nottingham Contemporary, UK
‘An artist in a proud and profound sense, whether he liked it or not’ – a tribute by Michael Bracewell
Ahead of a show at Amsterdam’s EYE Filmmuseum, how the documentarian’s wandering gaze takes in China’s landscapes of...
In further news: Stedelijk explains why it cancelled Ettore Sottsass retrospective; US National Gallery of Art cancels...
With 11 of her works on show at the Musée d'Orsay, one of the most underrated artists in modern European history is...
Reopening after a two-year hiatus, London’s brutalist landmark is more than a match for the photographer’s blockbuster...
What the Google Arts & Culture app tells us about our selfie obsession
At a time of #metoo fearlessness, a collection of female critics interrogate their own fandom for music’s most...
A rare, in-depth interview with fashion designer Jil Sander

Latest Magazines

frieze magazine

October 2017

frieze magazine

November - December 2017

frieze magazine

January - February 2018