A New Site-Specific Installation by Madeline Hollander for the 2021 BMW Open Work at Frieze London
Working with the BMW Group Recycling and Dismantling Centre, Hollander developed an immersive installation with LED headlights choreographed by the sunsets and sunrises across the globe
Working with the BMW Group Recycling and Dismantling Centre, Hollander developed an immersive installation with LED headlights choreographed by the sunsets and sunrises across the globe
Los Angeles-based artist Madeline Hollander will premiere the 2021 BMW Open Work at Frieze London.
Titled Sunrise/Sunset, Hollander’s commission was selected by curator Attilia Fattori Franchini, and introduced during Frieze Week 2020 via an interactive digital platform and livery intervention on BMW i3 electric vehicles.
At Frieze London 2021, Hollander will debut a site-specific installation in the BMW Lounge composed of recycled LED headlights from the BMW Group Recycling and Dismantling Centre. Following an intense dialogue with the organization’s sustainability department and investigation into the automatic adaptive system of BMW headlights, Hollander developed a networked map choreographed by the sunsets and sunrises across the globe. Fascinated by the responsive nature of headlight technology which reacts to a number of factors such as movement, light and weather conditions, Hollander has synced each headlight to a different time zone, creating a live global clock. In Hollander’s work our apparently erratic individual actions and everyday technologies synchronically align, becoming a collective, and in this case cascading-dance. The installation is accompanied by an original score by composer Celia Hollander.
Madeline Hollander, Sunrise/Sunset study (2020). Sound by Celia Hollander. Courtesy of the artist.
About the Partnership
Further information on BMW Open Work here.
Frieze London returns to The Regent's Park, 13-17 October 2021. Find all visitors information here
