Frieze London

Regent’s Park

5–8 October 2017


When is Frieze London 2017?
In 2017, Frieze London will coincide with Frieze Masters and open to the public from 5–8 October. An invitation-only preview day will be held on Wednesday 4 October 2017.

How many people attend the fair and who are they?
Each year, for the last four years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.

How do I get a ticket for the fair?
Tickets for Frieze London can be purchased here. Alternatively, visitors can phone Frieze London’s ticket agent, to purchase their ticket. In order to ensure the best experience for all visitors, tickets are limited. Buy your tickets in advance to save money and guarantee entry, particularly at the weekend. Visit both Frieze London and Frieze Masters on the same day and benefit from our special combined ticket.

What is the relationship between Frieze Masters and Frieze London?
Frieze London coincides with and is within walking distance of Frieze Masters in The Regent’s Park. Frieze London is one of the only fairs to focus only on contemporary art whilst Frieze Masters gives a unique view on the relationship between historical art and contemporary practice. Frieze Masters shows work made before the year 2000 whereas Frieze London presents work created mainly post-2000. Victoria Siddall is the Director of Frieze Masters and Frieze London, with artistic direction from Joanna Stella-Sawicka.

What makes Frieze London different from other art fairs?
Frieze London is one of the few fairs to focus only on contemporary art and living artists. The fair’s exhibiting galleries represent some of the most exciting artists working today, from the emerging to the iconic; and a team of world-leading independent curators advise on feature sections Sex Work: Feminist Art & Radical Politics and Focus, making possible performance-based work and ambitious presentations by emerging galleries. The fair’s focus on living artists and innovative practice is also evident in Frieze Projects, the critically acclaimed non-profit programme of new artists’ commissions; and Frieze Talks, which is curated by frieze magazine editors. Unlike most other fairs, Frieze takes place at the heart of its host city, forming part of London’s vibrant cultural fabric and international art scene. 

Who are the Frieze London architects?
London-based creative design consultancy Universal Design Studio have been the appointed architectural team for Frieze London since 2014. From 2011–2013 London-based architectural studio Carmody Groarke were the Frieze London architects. Carmody Groarke were recipients of the prestigious Building Design UK Young Architect of the Year (YAYA) in 2007, the practise won two RIBA awards in 2010 and were last year named as winners of the International Emerging Architecture Award by The Architectural Review.

What are the annual sales figures?
Frieze London released sales figures following the first three fairs. However, the Directors came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006, the fair has not released sales figures. Whilst the fair is a commercial venture, the fair equally relies on the relationships with collectors and curators made by participating galleries at the fair.

How are the galleries selected for the fair?
Around 500 galleries apply each year for the fair. Each year, the application form is posted on the website in December, the application deadline is in January and the selection is made in April. There is then an appeals procedure in late April. The selection is made by a committee of gallerists who participate in the fair; the fair Directors chair the meeting but do not vote.

Who is on the committee?
The 2017 Selection Committee is:
Marcia Fortes, Fortes D'Aloia & Gabriel, São Paulo
Sylvia Kouvali, Rodeo, Istanbul & London
Andrew Kreps, Andrew Kreps Gallery, New York
Philomene Magers, Sprüth Magers, Berlin & London
Gigiotto Del Vecchio, Supportico Lopez, Berlin
Nicky Verber, Herald St, London
Niklas Svennung, Galerie Chantal Crousel, Paris

What are the sections in the fair?
This year, the fair is made up of three sections: the main section, Focus and Sex Work: Feminist Art & Radical Politics.

What is the main section?
Exhibitors in the main section are commercial galleries of any age, representing an international programme of artists.

What is Focus?
Focus is a section for young galleries and emerging artists, made up of solo and group stand proposals, specifically conceived for the fair. The section has a flexible fee and application structure taking into account the needs of emerging galleries. Depending on the age of the gallery, those formed either in or after 2005 and 2009 are eligible to apply for different stand sizes, proposal types and price levels. In 2017, the section will be advised by Fabian Schöneich and Ruba Katrib.

What is Sex Work?
New for 2017, independent curator and scholar Alison Gingeras presents Sex Work: Feminist Art & Radical PoliticsThe section will be dedicated to women artists working at the extreme edges of feminist practice since the 1960s, and the galleries who supported them. Sex Work, Gingeras has said, will ‘pay homage to artists who transgressed sexual mores, gender norms and the tyranny of political correctness and were frequently the object of censorship in their day’ in addition to ‘highlighting the seminal role galleries have played in exhibiting the radical women artists who were not easily assimilated into mainstream narratives of feminist art.’

What is the Frieze Art Fair Stand Prize?
The Stand Prize recognises an outstanding gallery presentation at Frieze London. In 2016, the recipient of the Frieze Art Fair Stand Prize was kurimanzutto (Mexico City). The jury extended special commendations to Foksal Gallery Foundation, Warsaw (D2), for their presentation of three Polish artists, and Buchholz, Cologne (D9), which recreated Wolfgang Tillmans’s very first exhibition at the gallery in 1993.
This year’s Frieze Art Fair Stand Prize jurors included Martin Clark, Director, Bergen Kunsthall; Dr Omar Kholeif, Manilow Senior Curator at the Museum of Contemporary Art Chicago; and Helen Molesworth, Chief Curator, Museum of Contemporary Art, Los Angeles.

What is the Focus Stand Prize?

The 2016 Focus Stand Prize, which recognizes an exceptional gallery presentation from the Frieze London Focus section, was awarded to Proyectos Ultravioleta (H21) for their exceptional presentation of Vivian Suter and Elisabeth Wild, and was adjudicated by Gary Carrion-Murayari, Kraus Family Curator, New Museum; Yung Ma, Curator, Service Création Contemporaine et Prospective, Centre Pompidou; and Judith Welter, Director, Kunsthaus Glarus.
The jury extended special commendations to Silberkuppe, Berlin (H26), for their presentation of works by Michaela EichwaldMargaret Harrison, and Anne Speier, and Carlos/Ishikawa, London (H24), for their stand featuring Darja Bajagić and Lloyd Corporation.

What is the Reading Room?
Launched in 2015, the Reading Room created a new space for visitors to browse and buy a curated selection of the world’s best arts and lifestyle publications, and attend an exciting daily schedule of events.

What is the non-profit programme?
Frieze founded its non-profit arm in 2003, the same year as the fair. Curated in 2017 by Raphael Gygax, the programme comprises Frieze Projects, new, site-specific projects by artists in and around the fair; Frieze Film; Frieze Music; and the Frieze Artist Award, given to an international emerging artist. Frieze Projects and the Frieze Artist Award are supported by the LUMA Foundation. In addition, Frieze Talks is curated by frieze magazine and features today’s most influential cultural figures, in a series of panel discussions and conversations taking place daily in the fair’s auditorium.

Who is the curator of Frieze Projects?
The Frieze Projects programme at Frieze London 2017 is curated by Raphael Gygax. It was curated previously by Nicola Lees from 2013 to 2015, Sarah McCrory from 2010 to 2012, Neville Wakefield, from 2007 to 2009, and Polly Staple, from 2003 to 2006.

What is Frieze Talks?
Frieze Talks is a daily programme of keynote lectures, panel debates and discussions featuring leading art-world figures, philosophers, and critical theorists and is presented by Frieze Projects in collaboration with frieze magazine. Participants of the programme have included John Baldessari, Bridget Riley, Tino Sehgal and John Waters.

What is Frieze Sculpture?
For the first time this year, Frieze Sculpture opened on 5 July and will remain on view until the fair closes on 8 October. Frieze Sculpture is located in the beautiful surroundings of the English Gardens in The Regent’s Park. It is within a three-minute walk of the main fair site and showcases 25 outdoor works by leading international artists and galleries. Clare Lilley, Director of Programme at Yorkshire Sculpture Park, has selected the Frieze Sculpture works since 2012. Entry to Frieze Sculpture is free to the public.

Can I bring a bag into the fair? Is there a cloakroom?
Enhanced security measures are currently in place. We strongly request that you do not bring large bags to the fair. All backpacks, suitcases and large items (bigger than a laptop bag) are not permitted inside the fair. Use of the cloakroom, situated outside the fair, will incur a £5 charge per item and proceeds will be donated to charity. Coats and umbrellas can be checked free of charge.

Does Frieze produce any publications to accompany the fair?
Launched in 2015, Frieze Week magazine celebrates the richness of the fairs, as well as the simultaneous surge of cultural events that take place across the city. The magazine is available for purchase online, in advance of the fair; with a ticket to Frieze London; and at the fair.

How do I get to the fair?
Frieze London is located in the south of The Regent’s Park with the entrance off Park Square West. The postcode is NW1 4NR. Frieze Masters is approximately 15 minutes walk from Frieze London.
Frieze London is less than five minutes walk from Regent’s Park tube station. Baker Street and Great Portland Street tube stations are also close by.
2, 13, 18, 27, 30, 74, 82, 88, 113, 139, 189, 205, 274, 453 & C2.

Taxi & Cab
Dial A Cab: Tel 020 7251 0581
Radio Taxis: Tel 020 7272 0272
Addison Lee: Tel 020 7387 8888
Green Tomato Cars: Tel 020 8568 0022

Climatecars: Tel 020 7350 5960

Bike racks are provided within the park. The nearest docking stations for Transport for London’s cycle hire scheme are located next the tennis courts in Regent’s Park, towards Baker Street on Marylebone Road, next to Great Portland Street Underground station or on Albany street.
Car Parking
There are a limited number of Pay and Display parking spaces in the park. Car parking is free on the Inner and Outer Circles after 6.30pm. Public transport is very convenient for the fair and we recommend you use it where possible. Alternatively, if you want to pre-book your parking, Frieze visitors can receive a 20% discount through JustPark with the code FRIEZE20. Their nearest spaces can be found here.

Frieze London is outside the central London congestion charging zone.For further information about the boundaries of the zone and how it may affect your journey, please visit or call 0845 900 1234.

Coaches are not allowed into the park. The nearest drop-off point is Baker Street Station.

Can I get a combined ticket for Frieze London and Frieze Masters?
There will be a combined ticket for Frieze London and Frieze Masters which will be available from the fair’s ticket agent.

If I cannot get to London for Frieze London is there any part of it that I can still enjoy?
Visit our website at which offers podcasts of all Frieze Talks as well as details of Frieze Projects and Frieze Film. Frieze also publishes a comprehensive guide to contemporary art and cultural activities in Frieze Week magazine, which is available from mid-September each year and can be ordered online at For updates on Frieze London 2017, follow @friezeartfair on Instagram and Twitter, like us on Facebook and sign up to the Frieze email newsletter.

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