Browse through key FAQs with the quick links below:
Important VIP Pass Information
What are the dates of the fair?
The sixth edition of Frieze Los Angeles takes place from February 20-23, 2025. The invitation-only preview day will be held on Thursday, February 20, 2025.. The fair will be open to the public from February 21-23, 2025.
What are the VIP fair opening hours?
Thursday, February 20: 10am – 7pm (invitation only)
Friday, February 21: 11am – 7pm (invitation only 11am – 1pm, preview ticket holders only from 1pm
Saturday, February 22: 11am – 7pm
Sunday, February 23: 11am – 6pm
Please note that last entry is 30 minutes before closing time on each day.
What is the location of the fair?
The fair will take place at Santa Monica Airport. The address for satellite navigation or online directions is: 3027 Airport Avenue, Santa Monica, 90405
How do I get to the fair?
Due to the limited number of parking spaces available, we recommend using public transit, or a taxi or a rideshare service, such as Uber or Lyft to get to the fair.
By Rideshare
Please search for this address on the app in order to be taken to the correct drop-off location: 3027 Airport Avenue, Santa Monica, 90405
By Car
Visitors should please enter via College Drive to access the paid-for parking spaces. There are limited ADA parking spaces which guests can access via Donald Douglas Loop. More information regarding parking can be found here.
By Bus / Metro
The closest rail stop to the fair is the Expo/Bundy Station on the Metro E Line. From the station, you can:
- Take Big Blue Bus Route 14 towards Inglewood and get off at southbound Bundy Dr. at Airport Ave., which is a 3-minute walk from the fair or
- Alternatively, you can walk southbound on Bundy Dr. to Airport Ave., which is a 30-minute walk (1.5 miles)
You can also take Big Blue Bus Route 8 to Ocean Park Blvd. and Bundy Dr., which is a 12-minute walk from the fair.
You can download the Transit app to plan your trip with real-time bus and train arrival information. You can also download the TAP LA app to pay for tickets on the Big Blue Bus and Metro rides with your smartphone.
Is there parking available at the fair?
=An extremely limited number of parking lot spaces are available near the fair. It's recommended to travel by public transit, or a taxi or a rideshare service, such as Uber or Lyft to get to the fair. If you decide to drive to the fair, please use the following address for accurate directions to the parking lot: 3171 S Bundy Dr, Los Angeles, CA 90066.
Parking is only available to purchase onsite for pass holders and costs $45 (subject to availability).
Visitors who don't have a VIP pass will not be authorized to park in the parking lots. Please arrive half an hour before the time stated on your VIP pass for ease of entry. Last entry to the parking lots is 45 minutes before the fair closes.
ADA Parking
There are limited ADA parking bays available, which guests can access via Donald Douglas Loop. Please use the following address for accurate directions to ADA parking: 3235 Donald Douglas Loop S, Santa Monica, CA 90405
Please note all ADA parkers are required to have a valid DP placard or DP License Plate.
Is this year's fair map available?
The fair map will be available shortly.
How do I RSVP for the Fair?
Please follow the link on your VIP invitation (under Your Fair Invitations section) in your dashboard/MY ACCOUNT to RSVP for your pass.
How do I download my digital invitation / digital VIP invitation?
Digital invitations will be available to access from your Frieze account dashboard. You can also access your invitation any time via the Frieze App, which can be downloaded here. Once it’s installed, simply log in with your credentials and click on the INVITATION section at the bottom of the screen to view your VIP invitation.
Please know that your VIP invitation is not transferrable.
How do I change or cancel my reservation time?
Once you have reserved your time to attend the fair, log into your Frieze account and select ‘Add guest / Change time’ under 'Your Fair Invitations' to go to the reservation portal. Select ‘Change booking time’ and select 'Change' to select a new booking time. To cancel your reservation, select ‘Cancel’. All reservations are subject to availability.
The day or time I wish to attend is not available, is there a waitlist?
All entry times are subject to availability, and we do not have a waitlist. We recommend checking regularly to see if your preferred time becomes available.
How do I request a return booking for another day?
Your VIP invitation will be valid for return visits throughout the duration of the fair. These do not need to be pre-booked.
How do I share my Guest Invitation?
Your VIP Invitation admits you and a guest to Frieze Los Angeles 2024. You will be able to share your guest pass once booking slots open.
Where can I find the VIP Program?
The VIP Program can be found in your Frieze account dashboard, under 'Your Fair Invitations' once you log in.
The VIP program will be released in December.
I have a Frieze 91 Membership related question
For more information about Frieze 91 Membership, which includes first vip access to the fair please visit here. If you have any further questions or are interested in applying, please contact the team at frieze91@frieze.com.
Can I bring a bag into the fair? Is there a coat check?
Large bags (including, but not limited to, suitcases, folding bicycles, scooters) or any items bigger than a handbag will not be permitted into the fair. Backpacks must not be larger than 8" x 8" x 4" to be permitted inside the fair. Visitors arriving with oversized items will be refused entry. The coat check opens half an hour before the fair opens and closes half an hour after the close of the fair. Space for coats in the coat check is extremely limited, and offered on a first-come, first-served basis. We request that where possible visitors keep their belongings with them.
Accessibility
The fair is fully accessible to people with reduced mobility.
Can I bring children?
If you are visiting the fair with children, please visit the VIP Desk upon your arrival. Children must be accompanied by an adult at all times.
Can I bring my pet to the fair?
There are strictly no pets allowed at the fairs, with the exception of assistance animals.
Who is the Director of the fair?
Christine Messineo is the Director of Frieze Los Angeles and Frieze New York.
How big is the fair?
Frieze Los Angeles will bring together 100 LA-based and galleries from around the world and include an ambitious program of activations. The fair experience will be complemented by Frieze Week events across the city, starting February 17, 2025.
What is the focus of the fair?
Frieze Los Angeles largely focuses on contemporary art and celebrates the exceptionally dynamic culture of Los Angeles and its global contributions to the visual arts. The full program will be announced soon.
What are the different gallery sections of Frieze Los Angeles?The fair will include the galleries section and the much-celebrated Focus section.
What is Focus?
The Focus section of the fair is dedicated to galleries aged 12 years and younger. The Focus section in 2025 will be curated by Essence Harden, co-curator of Made in LA 2025, welcoming participants from across the US.
What additional programming will take place at the Frieze Los Angeles?
The full program will be announced soon
How are the galleries selected for the fair?
For Frieze Los Angeles 2025, there has been an application process and galleries submitted an application form. Applications closed in July and the selection was made in August. The selection is made by a committee of gallerists who participate in the fair; the fair Director chairs the meeting but does not vote.
Who is on the committee?
The Frieze Los Angeles 2025 Selection Committee Members are: Amanda Hunt, Walker Art Center, Minneapolis; David Kordansky, David Kordansky Gallery, Los Angeles; Mara McCarthy, The Box, Los Angeles; Maureen Paley, Maureen Paley, London; Alexandra Tuttle, David Zwirner, Los Angeles.
How can I stay up-to-date on the latest news from Frieze Los Angeles?
For updates on Frieze Los Angeles, follow @friezeofficial on Instagram and sign up to our newsletter.