Frieze 91 FAQs

How do I become a Frieze 91 member? 

You can join Frieze 91 by choosing a plan and applying today through the following link: www.frieze.com/frieze91 .

 I’m a member of Frieze 91, how do I activate my account?  

To activate your digital access to frieze.com please Sign In. You will need to sign in with the email address and password you registered with.  

Does my Frieze membership automatically renew? 

Your membership renews automatically from the date you first signed up to Frieze 91.

How do I manage my account details? 

You can manage and edit personal information, such as address and credit card details, by logging in to your profile page and going into Account Settings. 



I’ve forgotten the password to my Frieze account  

If you have forgotten your password, you can create a new one here. 

Can I cancel my membership?

You must cancel your Frieze 91 Membership before it automatically renews in order to avoid being billed for the next Membership Term. Membership Term is for a minimum of one year and you should give a 3-month notice following the initial year of membership if you would like to cancel your membership. 

When did Frieze 91 launch? 

Frieze 91 formally launched in September 2021.

Why is it called Frieze 91? 

Frieze was founded in 1991 by Amanda Sharp, Matthew Slotover and Tom Gidley with the launch of Frieze magazine. 

How do I book my Premier fair ticket?  

In the coming weeks prior to the fair, a link will appear on your membership dashboard to select your entry time to the fair. We will let you know when this is ready via email, so that you can Sign in and book your visit.   

How can I access Frieze Connect app on an Android device? 

Unfortunately, the Frieze Connect app is only available on the Apple Store. If you are an Android user, please email frieze91@frieze.com and we will guide you through the steps to set you up with an account. 

How can I claim my complementary magazine? 

You can claim your complementary magazine, by logging in to your profile page and going into Editorial Content. 

I am experiencing technical issues or have questions about my membership. 

Please contact frieze91@frieze.com and we will respond to your query.