in Frieze Los Angeles | 19 JAN 22

Frieze Los Angeles VIP Visitor Information

in Frieze Los Angeles | 19 JAN 22

When and where is Frieze Los Angeles 2022 taking place? 



The third edition of Frieze Los Angeles takes place in a new venue in Beverly Hills, February 17-20, 2022, at 9900 Wilshire Boulevard, adjacent to the Beverly Hilton Hotel. 

What are the fair opening hours? 

VIP Preview Days: February 17 and 18 

Please check your Digital VIP invitation for your access time – you will be required to book a time slot for entry.  

Thursday Preview, February 17 (invitation only): 10am – 7pm 

Friday Preview, February 18: 11am – 8pm 

Saturday, February 19: 11am – 7pm 

Sunday, February 20: 11am – 6pm 



*All times are Pacific Standard Time (PST). 

How should I prepare for my visit? / What are the COVID-19 guidelines? 

Frieze upholds the highest standards of health and safety and all aspects of the fair have been conceived with COVID-19 safety measures as a priority. Frieze continues to monitor the COVID-19 (coronavirus) situation in Los Angeles closely in partnership with local, state and federal health officials. 

Health and safety measures to minimize COVID-19-related risk to visitors, galleries and staff include: 

  • Per LA County guidance for large events, all guests (two years old and over) must present proof of a completed full vaccination course or negative PCR/molecular equivalent test taken within two days before entry, or negative Rapid Antigen test taken within one day before entry
  • All persons on site (two years old and over) must wear a medical-grade face mask at all times, per LA County guidance
  • Frieze Los Angeles will use a fully fresh-air input ventilation system. 
  • Timed booking will ensure that capacity is evenly distributed across all four days of the fair
  • We will have a team on site to monitor adherence to all COVID-19 safety measures 

Please also see Frieze Los Angeles 2022 Travel and Fair Entry Guidance here.

What is your advice for visitors who have COVID-19 symptoms / a positive test result? 

Anyone who is symptomatic or has a positive test result should remain at home. 

Where can I find parking? 

  • Paid for parking is available at Watt Plaza, which is a 12-15-minute walk to the fair. A Frieze shuttle will be running between Watt Plaza and the fair. Watt Plaza Garage is located at 1875 Century Park E, Los Angeles, CA 90067. Parking fees:
    • $3.50 per 12 minutes
    • $35.00 maximum
  • There are also plenty of parking structures located around the city of Beverly Hills which are within walking distance to the fair. Click here to view an interactive map with more details.
  • We recommend using ride share, Uber, or Lyft.

Where can I find the VIP program? 

The VIP program can be found in your Frieze account dashboard, My Account, once you log in. 

How do I reserve my timeslot to enter the Fair? 

Please follow the link on your VIP invitation (under Your Fair Passes section) in your dashboard/MY ACCOUNT to secure a booking for your entry timeslot. 

The day or time I wish to attend is not available, is there a waitlist? 

All entry timeslot reservations are subject to availability, and we do not have a waitlist. We recommend checking regularly to see if your preferred time becomes available.  

How do I change or cancel my reservation time? 

Log into your Frieze account and select ‘manage my booking’ to go to the booking portal. Select ‘Change’ to select a new booking time; Or select ‘Cancel’ to cancel your reservation. All reservations are subject to availability. 

How do I request a return booking for another day? 

You will only need to reserve a timeslot for your first visit to the fair. Your VIP pass will be valid for return visits, and these do not need to be pre-booked.  

How do I share my Guest Pass?

Your VIP Pass admits you and a guest to Frieze Los Angeles 2022. Please click on your pass (in My Account, under Your Fair Passes) and it will expand to reveal the option to share your guest pass. 

Please note, if you have already shared your guess pass, re-allocating your guest pass to someone else will invalidate an existing guest pass. The existing guest pass holder will receive an email confirming the pass is no longer valid.

How do I download my digital invitation / digital VIP pass? 

Digital invitations will be available to access from your dashboard/My Account. You can also access your invitation anytime via your Frieze.com account or the Frieze APP. 

Please know that your VIP invitation is not transferrable.  

Can I bring children? 

If you are visiting the fair with children, please visit the VIP Inquiries upon your arrival.

Children must be accompanied by an adult at all times. 

All children aged 2 and over are required to wear a medical-grade face mask and show proof of a negative test or proof of vaccination as per our COVID-19 guidelines. Children aged 2 or under are exempt from testing and face-mask requirements. 

Can I bring a bag into the fair? Is there a coat check?

Please note that large bags (including, but not limited to, suitcases, backpacks, folding bicycles, scooters) or any large items bigger than a handbag or laptop bag will not be permitted into the fair. Visitors arriving with such items will be refused entry. Visitors are welcome to use the bag drop facility located at the Oasis Room inside the Beverly Hilton Hotel, which is adjacent to the fair. 

Space for coats in the coat check is extremely limited, and offered on a first-come, first-served basis. We request that where possible visitors keep their belongings with them. To avoid disappointment, we strongly recommend you bring minimal personal belongings to the venue.

When will Frieze Viewing Room be open to VIPs and public audiences?   

The Frieze Los Angeles 2022 Viewing Room will open on February 15 and run through Sunday, February 20, 2022.  

Please also see our General Visitor Information here. 

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