A Post-Industrial Paradox
LaToya Ruby Frazier’s specially commissioned project for frieze.
LaToya Ruby Frazier’s specially commissioned project for frieze.
Go Forth Where, 2009, silver gelatin print
LaToya Ruby Frazier’s specially commissioned project for frieze juxtaposes photographs taken in her home town of Braddock, Pennsylvania — an economically struggling suburb of Pittsburgh — with images from a major advertising campaign for Levi’s, which made use of Braddock’s present gentrification developments. Combining Frazier’s family history with documentary photography, A Post-Industrial Paradox demonstrates how the stark reality of urban decline is exploited and romanticized for big business.
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