Tate Launches £5 Tickets for 16-25-Year-Olds
Move to make ticketed exhibitions more affordable for a younger audience
Tate is lowering the cost of tickets for 16 to 25-year-olds to GBP£5 as part of a new scheme called Tate Collective. The free-to-join membership scheme for 16 to 25-year-olds is open to people anywhere in the world to join online. Members can see ticketed Tate exhibitions for GBP £5 and also get discounts in Tate’s cafes and shops. They can also bring up to three friends to shows, each for £5.
Director of Tate Maria Balshaw said: ‘We are acting on what 16-25-year-olds say they want so that we can make the changes needed for future generations. Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan with, not for them.’
At present it costs £22 to see ‘Picasso 1932 – Love, Fame, Tragedy’ and £13 to see the Joan Jonas exhibition, both at Tate Modern, meaning the audience to the ticketed shows generally comes from an older demographic.
Gaby Sahhar, from Tate Collective said: ‘I’m pleased Tate is responding to our request for more affordable ticket prices and greater integration in decision making. This will make a big difference and is a positive shift.’
The initiatives comes as a result of a recent consultation with the age group who said the cost of living and higher education mean funds are squeezed and they want access to more affordable activities which they can enjoy with their friends.
To join Tate Collective, go to tate.org.uk/tate-collective.