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Contributor
Alan Bradshaw

Alan Bradshaw is Professor of Marketing at Royal Holloway, University of London. He is the co-author, with Linda Scott, of Advertising Revolution (Repeater Books, 2018).

Opinion
From the Beatles to Colin Kaepernick: a Brief History of Nike’s ‘Wokewashing’

Why the sportswear corporation built a brand philosophy premised on personal transcendence and social justice

BY Alan Bradshaw |