Why the sportswear corporation built a brand philosophy premised on personal transcendence and social justice

By Alan Bradshaw
Four Billy Apple®  trademark classes

This year, the Billy Apple® brand turns 50.

By Anthony Byrt
Judith Williamson speaks at Frieze Talks 2008. Photograph: D Taylor/Frieze

A keynote lecture on 'the culture of denial'

Self-reference in modern British advertising

By Gavin Pinney