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Why the sportswear corporation built a brand philosophy premised on personal transcendence and social justice

By Alan Bradshaw
Four Billy Apple®  trademark classes

This year, the Billy Apple® brand turns 50.

By Anthony Byrt
Talks
Judith Williamson speaks at Frieze Talks 2008. Photograph: D Taylor/Frieze

A keynote lecture on 'the culture of denial'

Self-reference in modern British advertising

By Gavin Pinney