BMW Open Work Artist Madeline Hollander Creates A Unique Fleet of BMW i3 for Frieze Week 2020
Madeline Hollander's fleet of BMW i3 during Frieze Week
Madeline Hollander's fleet of BMW i3 during Frieze Week
Madeline Hollander's Sunrise/Sunset research and themes, developed in close collaboration with BMW sustainability department were introduced during London’s Frieze Week 2020 by adorning a fleet of unique BMW i3 electric with a looping text that reads ‘TOMORROW WILL BE NOTHING LIKE TODAY WILL BE NOTHING LIKE TOMORROW.’
The phrase, recurrent across Hollander’s work, was visible on all BMW i3 electric cars travelling across London and used to transport Frieze Week 2020 guests. Employing urban mobility, the intervention expanded the artist's interest in everyday systems of technology and Sunrise/Sunset’s investigation of perpetual loops, energy cycles and renewable power.
About the Partnership
Further information on BMW Open Work here.
