SAAY Gives an ‘A+’ Performance at Frieze Music Seoul 2024

The Korean singer-songwriter returns with an exclusive hometown gig at Frieze Seoul in collaboration with BMW

in Collaborations , Frieze Seoul , Videos | 23 SEP 24
Join Frieze Become a member to watch this video and gain unlimited access to frieze.com

‘This is one of my favourite places in the world,’ says Korean singer-songwriter SAAY about the historic Yeong Bin Gwan at the Shilla Hotel, the setting for her performance for Frieze Music Seoul. Fresh from her debut shows in the US, SAAY is obviously delighted to be back in the city she calls home.

Known for her complete creative vision which includes writing, playing, producing and performing, SAAY says ‘making all the concepts, from the top to the very end of the production is so important to me: I just want to be me’. Formerly the lead member of the group EvoL, Saay has been making music since her teens, partly inspired by R&B she heard as a child during a spell living in New York. Even her name is a considered production, with ‘say’ connotating communication and speaking her truth, with the additional A ‘to develop myself as an “A+” musician’.

Hear more from SAAY in the video.

Further Information

For all the latest news from Frieze, sign up to the newsletter at frieze.com, and follow @friezeofficial on Instagram, X and Frieze Official on Facebook.
TAGS
SHARE THIS
MORE LIKE THIS
Collaborations
A Round Table on Art in the Open

Leading practitioners of art in the public realm, including Conrad Shawcross and Céline Condorelli, discuss context, collaboration and climbing frames

In Collaboration with Sloane Street
Collaborations , Videos
Olafur Eliasson Gets Vulnerable with ‘OPEN’ at MOCA

A monumental, site-specific exhibition at the Museum of Contemporary Art, Los Angeles seeks to change viewers’ perception of art

In Collaboration with The Museum of Contemporary Art
Collaborations , Frieze London , Videos
‘Focus’ Artist Nat Faulkner Ventures Into the Unknown

Collaborating with Focus Partner Stone Island, the London artist’s work wrings alchemical mystery from the darkroom

In Collaboration with Stone Island
Collaborations , Frieze London & Frieze Masters , Videos
Art:LIVE Explores New Perspectives at the London Fairs

The refreshed Frieze London and Frieze Masters are a nexus for art and ideas, supported by Deutsche Bank

In Collaboration with Deutsche Bank